Indie Author Fringe 2016: 3 Days of Self-Publishing Enlightenment

Wednesday, April 06, 2016

A collaboration borne out of the Alliance of Independent Authors, Indie Author Fringe offers three individual days of 24-hour, non-stop advice and inspiration, organized around key self-publishing topics—easily accessible online and completely FREE.

As the events draw near, we’ll offer a brief preview of the core topics for each day: what will be covered and why it matters. Each conference conveniently follows directly after three major industry events, so be looking for new posts from us around these dates.

Conference 1

April 15
Friday after London Book Fair
Writing, Editing, Design & Formatting, Production & Distribution

Conference 2

May 14
Saturday after BookExpo America
Reaching Readers: Book Promotion & Marketing

Conference 3

Oct 22
Saturday after Frankfurt Book Fair
Book Rights & Contract Advice, and How Indie Authors can manage Time & Money

Whether you’ve been kicking around the idea of becoming an indie author/publisher or you’re already a few years in, every one of these events will contribute to your journey to self-publishing premiership. So without further ado...

Conference One: Writing, Editorial, Design & Formatting, Production & Distribution

Beginning at the beginning, the majority of topics covered during the April 15 conference will focus on the first stages of self-publishing, from crafting your creation to bursting onto markets across the globe.


This may seem like a no-brainer, but writing is important. Good writing sells books, bad writing doesn’t. But there is more to writing than evoking feelings, thoughts, and experiences with enticing language and proper structure and timing. These are all very important elements of crafting a sellable book, however, a large portion of success in writing comes down to time management—a good write-life balance. Spend some time finding out what methods will work best for you.


Boom! First draft is in the books. Now it’s time to pull out that fine-tooth comb and rip it all to shreds. No. We don’t want that. At this point you need to step away and let a fresh pair of eyes take a look at what you’ve done.

Your editing service options are vast and plentiful; however, there is no such thing as a one-editor-fits-all solution. Knowing exactly what an editor can do for you and how to decide on one takes a bit of effort. What better way to find the best approach to working with an editor that meets your needs than learning from those who have been there and done that?

Book Design & Formatting

If you’re proclivities also include computers, design, and the like, then this stage can be a breeze. If not, it is probably a good idea to consider your options before diving headfirst into something that may drive you bonkers.

It is easy to gloss over things like cover design and formatting, but these are intrinsic parts of producing a book that is sellable. Print and e-books have strict formatting rules that, if not adhered to, can keep your book from reaching the market. And while your creativity drives your content, it also needs to come across in your cover.

If you want to DIY, then take the time to learn how to do it well and in a way that works for your genre. If you don’t have the necessary skillset, find out what to look for when shopping for someone who does.

Book Production & Distribution

Arguably, once you have made it this far, the hardest parts of self-publishing are almost behind you. The book is written. Editing has done its job. Design and format are on point. Now what?

After all the creative work is complete, you need to get your book to market. When considering print and digital your chosen means of production and distribution play a large role in you’re ability to reach the right audience and ultimately, sell a whole lot of books.

It may seem like connecting with readers across the world is overreaching, but a couple of bestselling indie authors who, at some point, were in the same seat as you are proof that it’s a real possibility.

IngramSpark and Indie Author Fringe

By now we are certain you can barely contain your excitement. Indie Author Fringe can’t come soon enough. If you haven’t noticed already, the indie community is a pretty tight knit, but accessible group. We're all in it for the betterment of books worldwide and there are plenty of like-minded people out there ready to help you publish like a pro. See what you can learn at Indie Author Fringe and always know that you have a self-publishing partner in IngramSpark.

Register for Indie Author Fringe and be sure to check back here for our blog entries on the next two events!

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IngramSpark Staff

Hi there! It's your friendly IngramSpark staff here, happily sharing a wealth of publishing knowledge with people from all walks of the self-publishing biz.