7 Traits for Becoming an Indie Publisher

Thursday, March 01, 2018

Every book is a startup business. A book needs a mission statement, a book marketing plan, and a budget. As an indie author, these are all your responsibility, making you an entrepreneur. Do you have the traits needed for becoming an indie publisher?

Successful entrepreneurs have a number of things in common. These individuals have a way of thinking and acting that is different from other people. The good news is that anyone can learn to think and act like an entrepreneur and reap the benefits. Following are seven distinct traits of entrepreneurs.

1. Have Passion

Entrepreneurs tend to be highly passionate about their work. In truth, this passion is what often propels them to success. After all, passion is contagious. As an author, no one else is going to be as passionate about your book as you are. As the author, you are the one with the belief in your message. Let your energy shine through when you talk with others.

2. Try New Things

An open mind is required to try new things. Don’t stay set in your ways. Successful book marketing requires that you adopt new strategies. Instead of just hearing or thinking about new great book marketing ideas, try some out. Watch what other successful authors are doing and use what makes sense for your books.

3. Be Willing to Take Risks

Little is gained without risk. Entrepreneurs have to be willing to take risks to move their business forward. As an author, both publishing and marketing your book involve risks. Sometimes you have to risk money for advertising and promotion with no guarantee that you will have a return on your money. Be willing to take risks, but be wise about the risks you take by always having a specific, measurable goal. While there is always something to be learned from failing as well, do your homework to minimize your losses.

4. Network with Others

Business is all about relationships. Solid relationships are the pathway to success. After all, the number one reason people buy a book is because they are familiar with the author. The more you work on building relationships with readers, the wider your audience will be for your book. Building relationships with other authors can also help pave the way for more success. Collaboration is a powerful tool.

5. Think Outside the Box

Entrepreneurs are creative problem solvers. They are able to apply unconventional approaches to overcome challenges. As an author, your challenge is to get your book noticed. This takes creative, out-of-the-box thinking. Being able to brainstorm creative techniques for your book promotion strategies is important.

6. Get Ready for Roadblocks

Entrepreneurs understand that they will face challenges. Being mentally prepared to deal with these setbacks is crucial for success. Life and business are not easy. As an author, you will run into roadblocks and become frustrated when your efforts don’t produce fruit. A mindset that is ready to overcome challenges will serve you well.

7. Be Determined

Determination is all about the firmness of your purpose. Determined individuals don’t easily give up. They stick it out for the long haul. Entrepreneurs know they must work hard to succeed. Determination will get you where brains and brawn cannot. So, be determined, be resolved to do what it takes to get your book and message to the people who need it.

I encourage you to incorporate these traits into your life and act like the entrepreneur you already are as an indie author. When you do, you'll experience more success.

 

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Sarah Bolme

Sarah Bolme is the Director of Christian Small Publishers Association. Through this organization Sarah provides assistance to small publishers and independently published authors marketing books to the Christian marketplace. Sarah is also the author of the award-winning book Your Guide to Marketing Books in the Christian Marketplace, now in its third edition.