Building a strong author platform can start with free content. Every word you write is a tool for promoting your brand and driving book sales. While it may sound counterintuitive, giving away your writing benefits you in the end. The main principle of marketing with free content is that all publicity is good publicity. The more you get your name and writing out there, the easier it is to create brand recognition and gain a following.
For some writers, building a strong author platform comes naturally, but for others, this extroverted activity of networking takes a lot of work. Whether it feels comfortable or not, the reality is that an author’s work needs to reach the right community of readers to be successful. This means that one of the most important aspects of marketing your book is building relationships with people who will promote your work.
The first thing to know when entering the book world is the differences among your formatting options. There are three main formats used to create and design your book, each offering a different set of pros and cons. There are other options, but they have fallen to the wayside in a progressive, competitive digital publishing market. Read about the benefits of each to decide the best option for making your publishing dreams come to fruition.
If you’re on track to creating a text-heavy e-book, you’ll need to know the basic programs, options, and helpful tools available to you.
Creating an e-book isn’t as hard as it sounds. You don’t need to compose a query letter, secure a great agent, or cut through miles of a publisher’s red tape before the book is released to the world. You can create e-books from the comfort of your office – or couch – with the right tools, information, and help from the experts. Here’s how:
ARCs, or Advance Reader Copies, are remarkable assets to authors because they get the books straight into the hands of book reviewers, peer reviewers, bloggers, and other people who may offer input, praise, or publicity for your book. ARCs are different from proofs because they aren’t just for the author’s perusal; they are sent to reviewers prior to the public release of the book, generally about three months in advance. ARCs also give you the chance to see what reviewers think about your material, allowing changes or edits before it’s released.