Have you published a book before, either independently or through a traditional publisher, and are looking for a way to build a strong readership for your next title? Self-publishing is a great way to promote your new book, even if you plan to use a traditional publisher in the future.
There are several common misconceptions about the ins-and-outs of self-publishing. Authors often assume that taking on the responsibilities of publishing will be more trouble than it’s worth, when the truth is often the opposite. Taking advantage of publishing platforms will ensure writers have control over the entire publishing process, including inventory and book distribution. If you’re considering self-publishing, we’ve outlined three common myths and the truths behind them.
In the past, publishing a book usually involved a traditional publishing house, an elite team of agents and publishers, and many high slush piles. Thankfully, that picture has evolved. There are now more independent publishers than ever, which gives more authors a chance to publish a book and to realize their dreams of sharing their books with readers worldwide, giving authors and independent publishers opportunities to grow professionally and reach more people. Here are few ways to expand your reach as a self-publisher.
Anyone can start his or her own book publishing company, but it takes talent to start a successful one. Many authors start companies to publish their own books, but some people create enterprises to publish other authors’ works as well.
Authors can self-publish a book in many ways, from traditional printing to digital publishing. No matter the avenue you choose, purchasing an ISBN or International Standard Book Number from Bowker in the US, Thorpe-Bowker in AU, or Nielsen for UK, is an important component to publishing your book. The ISBN is the familiar number on the barcode on the back cover of every book. It is a code assigned to books on an individual basis. Every single ISBN is unique.
After countless hours poring over code and a few gallons of coffee consumed while getting the structure just right we finally did it. The new IngramSpark Website is here — the same professional-grade self-publishing services with a fresh new look, improved navigation, and added resources.
It has to be said that print-on-demand (POD) has changed the way the publishing industry does business. But before we talk about the wonders of POD, let’s define what it is. In a nutshell, it's the process by which a book is printed when an order for that book is received. With POD there’s no inventory being stored or anticipated demand being measured—get an order, print a book, one at a time.
If you're an independent author, chances are you've been brainstorming ways to market your book. You've probably heard that it's possible to consign or sell your book to local bookstores. While this may seem like an intimidating concept, it's actually a common way for authors to get their books on shelves.
After you've spent the time and money to edit, design, and market your book, the thought of selling it at a discounted price may seem counterintuitive or even downright offensive. However, offering to discount your book is an excellent way to get it into the hands of new readers and generate buzz. Thanks to technology it's a lot easier to self-publish a book. Browse through any online retailer's website and you will see thousands of novels. Discounting your book will not only make it stand out on over-crowded digital shelves, it can also give you a head start on getting your book in physical stores. Here's how.
Social media is important for almost every industry. Consumers use it to make purchasing decisions and see what non-marketers are saying about a person, brand, or idea. Authors and publishers use social media marketing to direct consumer awareness in the online community.