Jane Friedman

Jane Friedman has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She’s the co-founder and editor of The Hot Sheet, the essential publishing industry newsletter for authors, and the former publisher of Writer’s Digest. A frequent speaker at writing conferences, she has delivered keynotes on the future of authorship at the San Francisco Writers Conference, The Muse & The Marketplace, and HippoCamp, among others. She has a book forthcoming from the University of Chicago Press, The Business of Being a Writer (2017).

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Recent Posts

7 Book Marketing Services to Question

Book marketing and book promotion packages are a common offering from author service companies as well as publishing service providers—and for good reason. There’s demand for them and first-time authors, whether indie or traditional, need guidance.

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3 Things to Avoid When Social Media Marketing for Your Book

When it comes to social media marketing, even though I am personally comfortable using it and have been successful in my marketing efforts through a range of channels, I sometimes feel at a loss when authors specifically ask me what they should do. It’s like trying to tell people how to be themselves or how they should behave in public—we’re all quite different. However, it is easy to tell authors what they shouldn't do on social media.

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How to Publish a Book Based on Best Practices of Traditional Publishing

If you’re one of the many authors who tried to get traditionally published first, and are now considering or pursuing self-publication instead, then this post is especially for you. Some authors really want that “traditional” experience, but don’t know exactly what it looks like, where the most value lies, or what aspects of it can be feasibly translated over to the publishing process of an independent author. Having been through both experiences myself, here’s what I would give the most thought and consideration to when deciding how to publish a book.

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5 Tips for Approaching Influencers About Your Book

Think of it as the Oprah effect: whenever someone with a bigger platform than you pays attention to your book, you are nearly guaranteed a significant sales boost that can sometimes jump-start your author career.

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Are Book Awards Worthwhile for Indie Authors?

by Jane Friedman (@JaneFriedman), The Hot Sheet
Whether you’re an unpublished or published writer, one area where everyone should exercise caution is when entering book contests and competitions. The rewards of winning them can be very low, and the cost to enter very high. Still, contests can play an important role in helping emerging writers get noticed and achieve recognition for work that might otherwise go unnoticed.

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The Right Time to Make Your E-Book Free

by Jane Friedman (@JaneFriedman), The Hot Sheet
First-time and career authors alike will often ask if and when they should make their e-books available for free. “When’s the right time to do it?”

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Advance Review Copies: Why They’re Used and How to Create Them

by Jane Friedman (@JaneFriedman) The Hot Sheet
One of the key elements of a professional marketing and publicity campaign is the advance review copy (ARC)—also known as a galley—usually produced and distributed three to six months before the final book goes on sale.

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Compelling Back Cover Copy: Not Too Little and Not Too Much

by Jane Friedman (@JaneFriedman) The Hot Sheet
The back cover copy you write for your book is among the most important marketing messages you’ll craft. It’s the essence of your book’s most exciting features, distilled into a few hundred words. It typically serves as the foundation for your online book descriptions, as well as any press releases or pitches you make to the media. It will get re-used and re-fashioned for dozens of purposes. Whatever labor you expend on perfecting it will reward you in the long run.

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4 Often Overlooked Details That Help Your Book Look Professionally Published

by Jane Friedman (@JaneFriedman) The Hot Sheet
In every profession, there are little details that reveal the time, attention, and care you’ve put into your work. For independent authors and small presses, paying attention to these details can make a favorable impression on potential customers, especially those inside the trade—booksellers, librarians, and others who are intimately familiar with publishing standards.

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