Authors and small publishers must have their own mobile-friendly, professional-looking website—it is, by far, the most important element of a book marketing strategy. I've developed over 150 author and publisher websites in the last 20 years, and although a lot has changed when it comes to developing websites, some things remain fundamental. This blog is the complete guide to creating an author website—from domain names and costs all the way down to specific content categories. Read more and learn how to create a professional author website today.