In a previous post, I explained the importance of authors creating video content, but before you rush off to create that content, there are some guidelines or best practices you’ll want to follow in order to achieve success. Each social media platform has their idiosyncrasies when it comes to video content. You’ll want to understand these before you upload.
This an article on why you, the author, need to think about creating video content. Regardless of how introverted you are, regardless of how many crappy book trailers you’ve seen (don't do those), video is here to stay, and the sooner you embrace it, the better.