Porter Anderson

Porter Anderson (@Porter_Anderson) BA, MA, MFA, is a journalist, speaker, and consultant specializing in book publishing. Formerly with CNN, the Village Voice, the Dallas Times Herald, and other media, he is Editor-in-Chief of Publishing Perspectives, founded by the German Book Office New York, the magazine for the international publishing industry. With Jane Friedman, he produces The Hot Sheet publishing-industry newsletter, providing expert analysis and interpretation in a private subscriptionemail newsletter, expressly devised to give authors the news insights they need, free of agenda and bias. Anderson also writes the #MusicForWriters series on contemporary composers for Thought Catalog.

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Recent Posts

Four Ways To Get The Most Out of Author Conferences

As much fun as it is to meet and mingle with associates—or as much of a challenge as it is if you’re a more introverted writer—conferences are often daunting because they’re intense.

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Authors Crediting Authors: Help Your Fellow Writers

As authors advance in their skill and understanding of social media and marketing, one of the things that seems to come curiously late for some is a question of credit—crediting authors, or each other, that is. At times, I’ve used the hashtag #creditwriters to try to help folks remember this simple courtesy. Help your fellow writers.

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How to Use Twitter Analytics to Boost Your Social Media Marketing

I’ve written before about how important I think it is for authors to use Twitter as part of their outreach and social media marketing, both to each other and to readers. At the corporate level, investors are looking for more revenue, while at the user level, the 10-year-old platform remains a busy point of discoverability for writers and beyond. One of the best-hidden and most helpful features, however, is the frequently overlooked Twitter analytics offering.

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Author Travel Tips

These days, the most successful authors know that a professional approach to your career means careful investments in equipment (computer, software, connections, etc.) and in author services. There’s another investment, however, that tends to be overlooked: author travel. 

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How to Judge Your Own Book by Its Cover

by Porter Anderson (@Porter_Anderson), The Hot Sheet
One of the things we like to remind authors at The Hot Sheet is that self-publishing does not always mean doing it yourself. And—next to genuinely professional editing—cover design can be one of the hardest things for an author to tackle. Not your fault! You’re the writer, you’re not supposed to be a commercial graphic artist.

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When Fame Comes Knocking: Be Sure Your Author Website Has a Press Kit

by Porter Anderson (@Porter_Anderson), The Hot Sheet
While editing a story for Publishing Perspectives on the long-running popularity of dystopian fiction, I came across one of the best examples I’ve seen of an author’s press kit. It’s something every author should consider having ready and available.

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The True Glory of Professional Editors: What Happens in Edit, Stays in Edit

by Porter Anderson (@Porter_Anderson) The Hot Sheet
In an exchange with a London-based self-publishing author lately, I was given an outline of how some indie writers use beta readers and colleagues rather than professional editing and proofreading services. I’d been writing about Reedsy’s offerings for authors, developed in smart association with IngramSpark. This writer was focused on demonstrating to me that it can be far less expensive to go without formal edits, and many indies—understandably!—would like to ease the costs of professional edits.

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Facing Up to the Importance of Your Author Photo

by Porter Anderson (@Porter_AndersonThe Hot Sheet
If Helen’s face could launch a thousand ships, why can’t yours draw a few good readers?

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The Importance of a Website in Self-Publishing

by Porter Anderson (@Porter_Anderson) The Hot Sheet
Authors who are self-publishing their work won’t be surprised to hear the line, “There is a big disconnect between big publishers and their authors.” But the source of that comment and its intent may raise some eyebrows: It’s longtime industry consultant Mike Shatzkin, and he’s writing about author websites.

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Twitter: The Author's LinkedIn

by Porter Anderson (@Porter_AndersonThe Hot Sheet
If I could turn back the clock and get into the room when Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass were putting together their ideas for Twitter, the first thing I'd say is, "Don't call it Twitter!" With more than 1 billion registered users and more than 300 million of those active, the tweeterie is a lot more serious a medium than its flighty name suggests—especially in our business.

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