Scott La Counte

Scott La Counte is the CEO of BuzzTrace, which helps authors and publishers discover new readers and sell more books. He has over 15 years experience in publishing as both an author and publisher. Writing under the name Scott Douglas, he has had several bestselling books.

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Recent Posts

7 Guerrilla Book Marketing Tips

Did you know for five dollars you can get someone to write your book title on their face or stomach? How about give the synopsis of your book via video...dressed as a nun? The Internet is a bizarre place where you can find someone to do just about anything in the name of marketing. Why would you want to? Because weird and crazy, when done right, actually can help sell your book.

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Using Social Media to Find Your Book's Audience

You wrote a great book, one that everybody and their mother should read. But nobody is reading it . . . including your mother! What gives?! Sometimes great books aren’t read because of timing; sometimes they aren’t read because the pricing is all wrong; and sometimes it’s just placed in the wrong category. For the majority of books, however, the reason comes down to not knowing who your book's audience is.

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How to Protect a Book from Book Piracy

You’ve spent months on your book; you’ve paid for editors, designers, marketers—this book is your baby! And then someone kidnaps it. Without warning, you stumble upon your book being offered free—or worse, someone is actually profiting from it and not passing that profit on to you—and you feel violated. Piracy happens. But if you care about your work, then there are ways to limit and eliminate it by understanding piracy protection for books.

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