Indie Author Fringe 2017 – Day One: London Book Fair

Thursday, March 09, 2017

Indie Author Fringe is a collaboration borne out of the Alliance of Independent Authors, offering three days of 24-hour, non-stop advice and inspiration organized around self-publishing. Every session is available online and 100% free; perfect for aspiring authors and experienced, small to mid-level publishers; basically anyone looking for professional advice on how to publish a book.

Each day of these online self-publishing conferences coincides with a major publishing conference. The first day of Indie Author Fringe takes place March 18, during London Book Fair.

Day One: Writing a Book and Putting It Together

Day one sessions will cover the initial steps of how to publish a book, with topics focusing on writing and creating a book.

Writing a Book

We can all agree that good writing sells books, bad writing . . .well you can guess.

However, writing a good book takes a bit more than skillful prose, excellent syntax, and a vivid imagination. Theses Indie Author Fringe sessions dig a bit deeper into the writing process to explain how things like time management and choosing the best writing tools can help make writing and self-publishing a book easier.

Along with attending these sessions, we encourage authors and publishers to take a look at some of the editing services under our experts section. We have a few talented friends whose job it is to ensure manuscripts read like well-polished masterpieces. 

Creating the Book

When it comes to figuring out how to publish a book it’s easy to get caught up on content. But as the experts at Indie Author Fringe will tell you, authors and publishers who lack big name recognition, will also need to focus on making good first impressions.

These sessions cover the “constructive stages” of publishing a book, such as choosing the right:

Readers often judge books before ever reaching the back flap, so it’s important to have presentation nailed down. The print quality and format and trim size options we offer, make it so that your self-published book looks no different from the traditionally published books it will be rubbing shoulders with on the shelf. Making sure the formatting and design of those books is comparable to traditionally published books is up to you. We offer tools and resources needed to help you create a top-shelf title, incuding:

Must-See Speakers

Now that you’ve been given a quick break down on Indie Author Fringe Day One, here are a few can’t-miss speakers to help show you how to publish a book like a pro.

Robin Cutler - How To Get Your Books Into Bookstores With IngramSpark

A leader in the independent publishing industry, Robin Cutler is the director of IngramSpark and plays a large role in helping people around the world share their stories.

Jane Friedman - Improve Your Book Descriptions and Audience Targeting

Teacher, editor, publisher, Jane Friedman has been a cornerstone of the self-publishing world for more than 15 years. A regular on the writing conference circuit, Jane is always seeking to expand authorship frontiers.

Leila Dewji – How to Nail Your First 50 Pages

Before beginning a career in traditional publishing, Leila Dewji was an English reader at Oxford. Now she spends her time helping authors self-publish with a wide range of manuscript-to-market services.

Orna Ross - Get It Written: Understanding The Seven Stages of the Writing Process

Orna Ross writes novels and poems in the Irish and haiku traditions and is the director of the Alliance of Independent Authors.

Joanna Penn - How to Reach More Readers and Make More Money from Your Books

Under the pen name J.F. Penn, Joanna is a New York Times and USA Today-bestselling author; she is also the founder of

Rohan Quine - How Authors Work with Editors

With experience from London to New York, Rohan Quine has published one paperback and four novellas that push imagination and language to the extreme.

That’s it for Indie Author Fringe Day One – stay tuned to the IngramSpark blog for Day Two, which will take place June 3, after BookExpo.

In honor of our sponsorship of the event, we're offering FREE title setup on print and ebook title uploads now through April 30, 2017. Use promo code INDIEFRINGE17 to upload a new title or to add a new format (hardback, paperback, or ebook) of your existing titles.


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IngramSpark Staff

Hi there! It's your friendly IngramSpark staff here, happily sharing a wealth of publishing knowledge with people from all walks of the self-publishing biz.