Being a modern author comes with the expectation (and sometimes pressure) to do price promotions, which involves lowering the price of your e-book and creating some kind of visibility campaign in association with that “sale.” It’s not so much a matter of whether you’ll do one, but rather why, how soon, how much, how long, how often, and how to do one well. So let’s review those points, shall we?
Nothing makes me happier than to see an author successfully publish their first book. It is one thing to say you want to publish a book and become a published author but another to actually do it. It takes incredible focus for some to just sit still long enough to put words on a page. Not to mention that natural storytelling is a talent that few possess. There’s a story inside of all of us, but the craft of writing is one that takes discipline and practice to do well. So when someone reaches the point where they have a manuscript ready to publish, it is an accomplishment worth celebrating. Taking that one step further is to turn their publishing skill into a business.
Historically, publishers grant booksellers the right to return overstocked copies of books. These books are considered “returnable”. Although, online retailers are less selective than brick and mortar stores in regards to whether a book is returnable, typically, brick and mortar stores will not order a book unless it is returnable, so IngramSpark supports standard industry conventions by allowing publishers to designate whether or not their titles can be returned.
Most authors will have heard the gurus proclaiming that building an email list is essential for modern-day writing success, but very few start with the basics to explain why that is. Faced with the prospect of building a mailing list, most authors would run a mile. Screams of "I’m not very good with computers" and "I just want to write my books" will be heard, as they disappear into the distance. However, the simple truth is, if you’re not attempting to build a list of reader emails, you’re making life far more difficult than it needs to be, and you’re really missing a key book marketing tool.
Want to instantly capture readers? You’re going to have to hit a home run with your book description. No matter who you are or what genre your book falls into – nothing beats getting engrossed in a book description that leaves a reader wanting more. Short and long book descriptions both serve a purpose – to make you and your book look good. Before you start writing, here are a few things you need to know.
Most book publicists agree: compared to working with non-fiction, securing traditional media coverage for novels can be challenging. Unless it’s a household name author, how can a novelist who wrote a made-up story, get meaningful broadcast and print media coverage? That is the nature of fiction, after all – it’s not real and therefore inherently not newsworthy. But fiction can indeed be turned into “real” media coverage, you just need to get a little creative.
Your book has been written, rewritten, beta read, edited and reedited to within an inch of its life. Now it is time to design and layout the interior. One of the first decisions you will be asked to make is the height and width of the book. This is called the trim size. So you go to your bookshelf and pull down your favorite four books and notice that they are all 6x9. There! Decision made! But not so fast.
As a self-publisher, the success of your book falls solely on your shoulders. Self-publishing allows you to have complete control, but as Spiderman learned, “With great power comes great responsibility.” You must decide on everything from the book’s interior and exterior design, the forms of marketing to use, and how to distribute. How can one person possibly know everything there is to know about publishing? The answer is simple, they can’t. No one is an expert on all things. So, how can you do everything by yourself knowing you won’t have all the answers? You look for publishing resources to learn as much as you can about the ever-changing world of the publishing industry and you turn to your peers, fellow self-publishers, who face the same roadblocks.
It’s nice to think that the most well-written books are the most popular, but we all know that has never been true. And self-publishing has changed the game further; currently, over one million books are being published every year. With that many books available, readers are never going to find your masterpiece unless you find a way to break through the clutter, get people’s attention, and convince them to crack open your book and start reading.
Social media writer’s block. It’s a thing! You have no problem hammering away at an 80,000 word novel, but when it comes to a 140 character tweet? Forget about it! You end up posting about what you had for dinner or what you did during the day, and nobody seems to be listening . . . or following. If that sounds like you, then these seven social media tips are just what you need.