First gourds start popping up in the grocery store. Then come the Black Friday ads. Soon Mother Nature gets in on things and the leaves start to change. Before you know it, the holidays are here and you’re rushing to get your end-of-year orders in. The holiday sales season isn’t sneaky. Some of the signs are already here, but it still manages to take authors by surprise. But not this year. This is the year you beat the holiday rush and here's how.
If independent bookstores are part of your sales strategy, it's important to understand what booksellers are looking for in the books they carry, but first you'll need to get their attention. Booksellers don't always have the largest budgets or the most free time to work with, so if your book marketing materials communicate how your book helps them help their store and represents something they can utilize for in-store marketing, they're more likely to use your marketing materials. And when a bookstore not only purchases a copy of your book, but also displays it with your marketing materials, that means more attention for your book on the shelf.
Expanding to a new language market is a huge and exciting step for indie authors. By translating your book into a new language, you give it the potential to expand its reach to hundreds of thousands of new readers. You should be aware, however, that translation is only one step in the process of bringing your book to a new audience.
Ever wonder how book publicists do what they do? Is there a secret formula for getting media coverage? Well, not really, but there are some insider tips and tricks of the book publicity trade that can help indie authors do what the professionals do.
Who cares? is one of the most common assaults memoir writers are subjected to, and it’s usually lobbed at them by their own inner critic. Memoir writers face critical voices—their own and others’—who state that the story/message/idea is trivial, boring, not worth sharing. It’s so important for memoirists to get past these messages in order to set free the story that wants to be told. Here are some tips for memoir writers, especially those struggling with their inner critics, whose primary goal is to engage readers.
Do you know how to create impressions for your book? Traditional publishing houses use multiple impressions to create buzz about the books they publish. You, too, can create impressions that will generate interest in your book and increase sales. The goal is to get as much attention as possible in a variety of ways, and here are a few tips how.
The term special sales is commonly used to describe sales opportunities outside of bookstores. Also referred to as non-bookstore (or non-traditional) marketing, it can be a profitable source of new revenue.
Have you ever found yourself waiting for the next book in a series to come out? And the next one after that? Book series tend to sell a lot of books and they can also help build an author's platform. When compelling characters are engaged in exciting storylines, readers look forward to finding out what happens to them even if they have to wait for another book. If you haven't already thought about writing a book series, consider why you might want to and how to do it.
There are so many options these days on how to get your book into the hands of readers. Gone are the days when one single path led to publication, and it can be confusing to wade through the pros and cons of being independently versus traditionally published. One of the ways you can evaluate how to move forward with your manuscript is to think about how you would prefer to promote your book.
Page one matters to book buyers. The book cover is the hook, pulling readers in, the book description gives an idea of the kind of book it is, and then what? We take a peek at how the book starts—what it feels like to read this book. That’s where the final decision is made: in the opening lines.