One of the questions that I frequently encounter when I speak at writers conferences is: “I'm not tech savvy. Are there other ways to promote your book besides social media?” My answer is always: of course.
One thing many indie authors come to terms with is that they’re not just publishing a book, they’re starting an author business. Here's what you need to get it going: a publishing imprint comprised of an appropriate name and logo, a budget that takes into account the book marketing you'll need to do to make that money back, and—more likely than not—a little hired help.
To every writer who tells me, “It’s not about the money,” I first say, “Good.” (Something like 1 percent of writers are able to support themselves through writing.) Next, I say, “Think like a publisher.” Some authors aren’t keen to view their books as commodities, but books are products, and it’s best to make financial decisions with a publisher’s mindset.
As authors, many of us secretly wish book marketing would just magically happen. We’d rather focus on writing and producing books than try to figure out how to sell them. Unfortunately, book sales don’t just happen. We have to do the work. Which is why we should discuss blogging for authors.
If you’ve been considering the idea of how to publish a book by becoming an indie publisher, here's a brief overview of core publishing topics, from crafting your creation to bursting onto markets across the globe, and why they're so important to achieving publishing success.
Many authors and publishers struggle with choosing the best website option for themselves and their companies. Few people have a technical background, so setting up a DIY author website seems like a daunting task, and many authors and publishers don’t feel confident talking or negotiating with a potential website developer. Some authors have told me that sometimes “it can feel like negotiating with a used car dealer.” It doesn’t have to be so difficult.
It’s hard to believe that Ingram Content Group's print-on-demand (POD) technology has been around for over 20 years. This technology was the brainchild of Ingram's then chairman and CEO, John Ingram, hoping to solve the problem of being out-of-stock of publisher’s deep backlist titles. In those days, publishers would deem titles out-of-stock if sales didn’t warrant a trip back to the printer. With demand from retailers and libraries going unfulfilled, Ingram thought there must be a better way.
Book marketing and promotion are how you get the most traction for your book. It's always good to be thinking about how you can strengthen your author platform as a means to sell more books, because your platform can either thrive or fail based upon how well you promote your book and market it to readers. And not only promote your book, but also promote your author brand.
Facebook usually updates the code on their website twice a day. That’s a lot of updating! Most of the time, you probably don’t notice the changes. Often the changes are to the way your news feed works—but, again, you probably don’t even notice. While these changes may seem small and unnoticeable, they can have a huge impact on author pages. Such was the change this past January.
Are your book sales at the point where you expected them to be when you published your book? Are you doing the same things you always did to try to sell them? Have you heard the maxim, “If you do what you always did, you’ll get what you always got”? If your sales are below forecast, maybe it's time to try something different.