When you embark on the journey of getting a book published there’s a lot to consider and one of the things that should be on your priority list is how much you’re going to charge for your book. The editors of traditional publishing houses must fill out a profit and loss spreadsheet (P&L) before they can even acquire a book, let alone print a book. The P&L determines what decisions they need to make in order to turn a profit on the book they hope to add to their list. One of the best places to start when determining the profit goals of your book publishing endeavors is to seriously consider the price of your book.
by Robin Cutler, Director of IngramSpark
I’ve written and presented many times on the value of using print on demand (POD) as a means to get broad book distribution in bringing your book to the global marketplace while reducing your overall financial risk. This is especially a good path as a new author with a first book where the demand is unknown.
by Cynthia Frank, president of Cypress House
Much as writing books is a passion and business for authors, selling books is a passion and the only business for independent booksellers. And while independent bookstores are known for being wonderful community gathering places with staff that genuinely care about the book industry, that doesn’t mean they can do it all for the love. They still need to sell books. Everyone has to make a living in this business, and this is what the independent booksellers need your book to be in order for both you and them to succeed in selling it.
by Jane Friedman (@JaneFriedman) The Hot Sheet
One of the key elements of a professional marketing and publicity campaign is the advance review copy (ARC)—also known as a galley—usually produced and distributed three to six months before the final book goes on sale.
Dominic Selwood is an author, historian, barrister, and journalist. He writes about all periods of history for the UK’s Daily Telegraph newspaper. His specialist research was in the medieval Knights Templar, at Oxford University and the Sorbonne in Paris. He has worked in the Middle East, and now lives in London, writing fiction and non-fiction. @dominicselwood | http://www.dominicselwood.com/
by Phil Ollila, Chief Content Officer of Ingram Content Group
What are effective e-book pricing strategies in today’s book business? Based on trends we observe at Ingram Content Group from both publishers and readers, we think about three general segments for e-books: entertainment value, education value and marketing value.
by Scott La Counte, co-creator of PiracyTrace
You’ve spent months on your book; you’ve paid for editors; designers; marketers—this book is your baby! And then someone kidnaps it. Without warning, you stumble upon your book being offered free—or worse, someone is actually profiting from it and not passing that profit on to you—and you feel violated. Piracy happens. But if you care about your work, then there are ways to limit and eliminate it.
by Ellie Maas Davis, owner of Pressque
Ellie Maas Davis shares frequently asked questions and answers about the book editing process based on the way she runs her business.
Aside from good writing, one of the key components of a successful book is finding a niche market. Because self-publishing has become so popular, there are literally thousands of books on any given subject on the market. Experienced book publishers will tell you that finding a niche market is the best way to get your book read. But how do you find one that works for you?