Aside from good writing, one of the key components of a successful book is finding a niche market. Because self-publishing has become so popular, there are literally thousands of books on any given subject on the market. Experienced book publishers will tell you that finding a niche market is the best way to get your book read. But how do you find one that works for you?
Welcome to part two of our ongoing series outlining Indie Author Fringe—a free, online conference presented by the Alliance of Independent Authors, offering non-stop advice and inspiration on key self-publishing topics.
by Jane Friedman (@JaneFriedman) The Hot Sheet
The back cover copy you write for your book is among the most important marketing messages you’ll craft. It’s the essence of your book’s most exciting features, distilled into a few hundred words. It typically serves as the foundation for your online book descriptions, as well as any press releases or pitches you make to the media. It will get re-used and re-fashioned for dozens of purposes. Whatever labor you expend on perfecting it will reward you in the long run.
In the age of digital media, everybody and their brother has the capability of reading books online and on digital devices. But what if you want your books to exist in the flesh (or, in the print)? If you’re one of the many authors who dreams of holding their book with their own two hands, we’ve got the information you need to succeed. It’s relatively straightforward to create a print book, then make it available through Amazon, Kobo, B&N, Apple, as well as local brick-and-mortar bookstores and libraries, by following these general guidelines:
by Ellie Maas Davis
Before an indie author with a book can be paired with an editor, there’s something called an editorial review. This is an assessment that helps self-publishers choose what level of editing their manuscript needs—and if it needs editing at all.
Jake Stevens was born in East London in 1972 and after passing the 11+ was educated at Ilford County High Grammar School for boys. He left school at 17 to pursue a career in the city as an FX broker, but after the introduction of the Euro, decided to leave to start his own publishing company. The company was sold in 2002 to Highbury House Communications PLC. Shortly after, Jake moved to Cambridge to embark on another publishing venture, and after teaming up with an ex MD of HHC PLC, he built and sold the business again to Archant LTD - one of the UK's largest publishing houses. While under a 5-year restrictive covenant he had the idea for Larry the London Bus and Friends, a children’s book series, which is where he’s at today. Visit www.larrythelondonbus.com for more information.
by Porter Anderson (@Porter_Anderson) The Hot Sheet
Authors who are self-publishing their work won’t be surprised to hear the line, “There is a big disconnect between big publishers and their authors.” But the source of that comment and its intent may raise some eyebrows: It’s longtime industry consultant Mike Shatzkin, and he’s writing about author websites.
Have you published a book before, either independently or through a traditional publisher, and are looking for a way to build a strong readership for your next title? Self-publishing is a great way to promote your new book, even if you plan to use a traditional publisher in the future.
The first thing to know when entering the book world is the differences among your formatting options. There are three main formats used to create and design your book, each offering a different set of pros and cons. There are other options, but they have fallen to the wayside in a progressive, competitive digital publishing market. Read about the benefits of each to decide the best option for making your publishing dreams come to fruition.
A collaboration borne out of the Alliance of Independent Authors, Indie Author Fringe offers three individual days of 24-hour, non-stop advice and inspiration, organized around key self-publishing topics