When Fame Comes Knocking: Be Sure Your Author Website Has a Press Kit

by Porter Anderson (@Porter_Anderson), The Hot Sheet
While editing a story for Publishing Perspectives on the long-running popularity of dystopian fiction, I came across one of the best examples I’ve seen of an author’s press kit. It’s something every author should consider having ready and available.

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Author Events Summer 2016

We attend conferences for many reasons and recommend you do the same. Conferences are all about being part of the conversation and that means participating by speaking but also by listening to those in attendance. There’s always something to be gained by attending a conference you’re interested in and which promises to help sharpen your craft.

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The Right Time to Make Your E-Book Free

by Jane Friedman (@JaneFriedman), The Hot Sheet
First-time and career authors alike will often ask if and when they should make their e-books available for free. “When’s the right time to do it?”

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How is a Print Book Made?

Congratulations on finishing your book! For most authors, particularly those new to the business, writing a manuscript is the most difficult and time-intensive part of the publishing process. By the time authors finish the manuscript itself, they may find the prospect of making an actual book overwhelming. Don’t dismay; we’ll go over the basics to help you answer: “How is a Print Book Made?”

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Social Media: Choose It and Use It, Self-Publishers!

by Carla King (@CarlaKing), founder of Author Friendly
Readers use social media to review, recommend, and talk about books. Beyond user posts and comments, prominent bloggers use social media to post and promote their reviews and recommendations, making it a rich source of discovery for your potential readers. Simply put, social media is a goldmine for authors.

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DIY Tools and Services to Help You Write Your Book

by Julie-Ann Harper, Managing Director and founder of Pick-a-WooWoo Publishing Group and Authors Wish
Self-publishing is booming and with this transition comes a plethora of organisations worldwide offering author services to writers. But what if your budget doesn't extend to a professional editor, typesetter, cover designer, and so forth? Does this mean your book will not meet industry standards, be of poor quality, or sadly never be published? Absolutely not.

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How to Develop an Author Website and Blog

by Carla King (@CarlaKing), founder of Author Friendly
In this wired-in era, you practically don’t exist if you don’t have a website. Your author website is the center of all activity for promoting your writing. Done right, it provides the foundation for success in marketing and promoting your books. For authors, your best brand is your name, so make your author name your domain name.

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Create a Strong Author Platform with Free Content

Building a strong author platform can start with free content. Every word you write is a tool for promoting your brand and driving book sales. While it may sound counterintuitive, giving away your writing benefits you in the end. The main principle of marketing with free content is that all publicity is good publicity. The more you get your name and writing out there, the easier it is to create brand recognition and gain a following.

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The Benefits of Professional Editing

Some indie writers use beta readers and colleagues rather than professional editing and proofreading services, because it can be far less expensive to go without formal edits, and many indies—understandably!—would like to ease the costs of professional edits. While starting with beta readers is a fantastic idea, going without professional book editing altogether is a mistake.

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4 Steps to Build a Strong Author Platform

For some writers, building a strong author platform comes naturally, but for others, this extroverted activity of networking takes a lot of work. Whether it feels comfortable or not, the reality is that an author’s work needs to reach the right community of readers to be successful. This means that one of the most important aspects of book marketing is building relationships with people who will promote your book.

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