After countless hours poring over code and a few gallons of coffee consumed while getting the structure just right we finally did it. The new IngramSpark Website is here — the same professional-grade self-publishing services with a fresh new look, improved navigation, and added resources.
It has to be said that print-on-demand (POD) has changed the way the publishing industry does business. But before we talk about the wonders of POD let’s define what it is. In a nutshell it is the process by which a book is printed when an order for that book is received. With POD there’s no inventory being stored or anticipated demand being measured…get an order, print a book, one at a time.
If you're an independent author, chances are you've been brainstorming ways to market your book. You've probably heard that it's possible to consign or sell your book to local bookstores. While this may seem like an intimidating concept, it's actually a common way for authors to get their books on shelves.
Exciting advances in technology have given writers the power to put their words to paper and publish their own books. In the not so distant past, authors had to go through several publishing professionals to get their works printed and distributed. Now in these modern times, aspiring authors can do most of this work on their own. If done correctly, self-published books can have the same superior quality and marketability as books that receive treatment from a traditional publisher. Most authors work with various freelancers to get their manuscript through the editing, design, and publishing phases.
After you've spent the time and money to edit, design, and market your book, the thought of selling it at a discounted price may seem counterintuitive or even downright offensive. However, offering your book at a discounted rate is an excellent way to get it into the hands of new readers and generate buzz. Thanks to new industry tech it is a lot easier to self-publish a book. Browse through any online book retailer's website and you will see thousands of novels that were written and published by the same person. Discounting your book will not only make it stand out on the over-crowded digital shelves, it can also give you a head start on getting your book in physical stores. Here's how.
By Ellie Maas Davis
Writing is lonely business. By the time you finish a book you’ll have whiled away long solitary hours, peck, peck, pecking away at a keyboard.
by Robin Cutler
It’s hard to believe that Ingram Content Group's print on demand (POD) technology is approaching its 20th birthday. This technology was the brainchild of Ingram's chairman and CEOJohn Ingram hoping to solve the problem of Ingram being out-of-stock (OS) on publisher’s deep backlist titles. In those days, publishers would deem titles OS if sales didn’t warrant a trip back to the printer. With demand from retailers and libraries going unfulfilled, Ingram thought there must be a better way.
by Nancy L. Baumann
I don’t know about you, but I’m really tired of everything in life being so competitive. Whether you’re applying for a job or hunting for a parking spot, it’s like a battle zone out there!
Social media is important for almost every industry. Consumers use it to make purchasing decisions and see what non-marketers are saying about a person, brand, or idea. Authors and publishers use social media marketing to direct consumer awareness in the online community.
Independent publishing has been around for hundreds of years. Whether it’s a small indie press that sees value in an author’s work or an author using a contemporary platform to self-publish, it takes a truly entrepreneurial spirit.