It has to be said that print-on-demand (POD) has changed the way the publishing industry does business. But before we talk about the wonders of POD, let’s define what it is. In a nutshell, it's the process by which a book is printed when an order for that book is received. With POD there’s no inventory being stored or anticipated demand being measured—get an order, print a book, one at a time.
If you're an independent author, chances are you've been brainstorming ways to market your book. You've probably heard that it's possible to consign or sell your book to local bookstores. While this may seem like an intimidating concept, it's actually a common way for authors to get their books on shelves.
After you've spent the time and money to edit, design, and market your book, the thought of selling it at a discounted price may seem counterintuitive or even downright offensive. However, offering to discount your book is an excellent way to get it into the hands of new readers and generate buzz. Thanks to technology it's a lot easier to self-publish a book. Browse through any online retailer's website and you will see thousands of novels. Discounting your book will not only make it stand out on over-crowded digital shelves, it can also give you a head start on getting your book in physical stores. Here's how.
Writing is lonely business. By the time you finish a book you’ll have whiled away long solitary hours inside your own head developing your story, your characters, your writing style, peck, peck, pecking away at a keyboard. Like I said, writing is lonely business. That is until you find a book editor.
Social media is important for almost every industry. Consumers use it to make purchasing decisions and see what non-marketers are saying about a person, brand, or idea. Authors and publishers use social media marketing to direct consumer awareness in the online community.
Independent publishing has been around for hundreds of years. Whether it’s a small indie press that sees value in an author’s work or an author using a contemporary platform to self-publish, it takes a truly entrepreneurial spirit to achieve successful independent publishing.
Writer’s fatigue and writer’s block are similar concepts. Whereas blocks can happen at any point in the writing process, even before you’ve begun, fatigue normally occurs after extended periods of writing. The condition is frustrating, emotionally draining, and affects confidence.
The internet is full of content that promises to make you a better, faster, and more noticeable writer. Some of the resources you’ll find in a Google search may be exactly what you are looking for, while other results may lead you down a path of wasted time. Writers rely on a host of varied and authoritative resources to inform their writing style, content, and help them grow.