One of the biggest challenges for indie authors is getting their book in front of readers. There are millions of books published every year, and unless you’re very famous independently of your book, odds are that you’re nervous about how to get people interested. That’s where digital marketing comes in. You’ve probably heard this term before, especially as you travel down the road of independent publishing. You’re probably asking questions like: What does digital marketing entail? How does it get books in front of readers? And how could it work for me?
It’s easy to tell a story with words—but pictures? What is a writer supposed to do with Instagram? Should it merely be a tool to post cats getting in the way of your writing by sitting on your keyboard? Perhaps. But if you want to use Instagram as a way of connecting with your readers, here are a few things to remember.
A book’s title is extremely important. According to Thomas Nelson publishers, research shows that consumers look at a book’s title first and foremost when the author’s name is taken out of the mix (well-known authors are sometimes the deciding factor in purchasing a book). However, coming up with a compelling book title can be arduous, time-consuming work. Here are four guidelines to help you craft a compelling, memorable title for your book.
First gourds start popping up in the grocery store. Then come the Black Friday ads. Soon Mother Nature gets in on things and the leaves start to change. Before you know it, the holidays are here and you’re rushing to get your end-of-year orders in. The holiday sales season isn’t sneaky. Some of the signs are already here, but it still manages to take authors by surprise. But not this year. This is the year you beat the holiday rush and here's how.
If independent bookstores are part of your sales strategy, it's important to understand what booksellers are looking for in the books they carry, but first you'll need to get their attention. Booksellers don't always have the largest budgets or the most free time to work with, so if your book marketing materials communicate how your book helps them help their store and represents something they can utilize for in-store marketing, they're more likely to use your marketing materials. And when a bookstore not only purchases a copy of your book, but also displays it with your marketing materials, that means more attention for your book on the shelf.
Expanding to a new language market is a huge and exciting step for indie authors. By translating your book into a new language, you give it the potential to expand its reach to hundreds of thousands of new readers. You should be aware, however, that translation is only one step in the process of bringing your book to a new audience.
Ever wonder how book publicists do what they do? Is there a secret formula for getting media coverage? Well, not really, but there are some insider tips and tricks of the book publicity trade that can help indie authors do what the professionals do.
Who cares? is one of the most common assaults memoir writers are subjected to, and it’s usually lobbed at them by their own inner critic. Memoir writers face critical voices—their own and others’—who state that the story/message/idea is trivial, boring, not worth sharing. It’s so important for memoirists to get past these messages in order to set free the story that wants to be told. Here are some tips for memoir writers, especially those struggling with their inner critics, whose primary goal is to engage readers.
Do you know how to create impressions for your book? Traditional publishing houses use multiple impressions to create buzz about the books they publish. You, too, can create impressions that will generate interest in your book and increase sales. The goal is to get as much attention as possible in a variety of ways, and here are a few tips how.