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I often get this question from authors and my standard response is, “Anything you want!” Your website is the only place you can put anything and everything, which you can’t do on Facebook, Amazon, or anywhere else. It’s one of the primary reasons for having an author website. You can share the basic information, but also content readers can't find anywhere else.
Writing a book series takes a lot of planning, and it takes a little extra effort when it comes to choosing a book editor. Assuming you have one humdinger of a book series, you’ll want an editor who’s familiar with it or who’s able to quickly be brought up to speed. If you haven’t kept in contact with the original editor, or, for whatever reason, you want a different editor than the first, it’s critical he or she be willing to read previous editions. Typically, depending on the word count, this will set you back a few hundred dollars. If this isn’t in the budget, then be able to offer summaries and a few excerpts.
There are many reasons an author might decide to self-publish instead of pursuing traditional publishing, beyond the facts that the barrier to entry is much lower and the opportunities for print quality and book distribution are level. Here are a few answers to the question: Why should I self-publish?
Goals are the foundation of a solid book publishing plan. They provide a target at which to aim and the standard against which you can gauge your progress. Author goals divide your vision statement into manageable steps and provide a path to its realization. And written goals provide a means for looking back to see how far you've come.
Advances in technology have given writers the power to put their words to paper and publish a book. In the not so distant past, traditional publishing was the only way for authors to get their works printed and distributed with any credibility. Now, aspiring authors can do most of this work on their own and the bias around self-publishing is falling away. If done correctly, self-published books can have the same superior quality and marketability as books that receive treatment from a traditional publisher and here's how.
One of the questions that I frequently encounter when I speak at writers conferences is: “I'm not tech savvy. Are there other ways to promote your book besides social media?” My answer is always: of course.
One thing many indie authors come to terms with is that they’re not just publishing a book, they’re starting an author business. Here's what you need to get it going: a publishing imprint comprised of an appropriate name and logo, a budget that takes into account the book marketing you'll need to do to make that money back, and—more likely than not—a little hired help.
To every writer who tells me, “It’s not about the money,” I first say, “Good.” (Something like 1 percent of writers are able to support themselves through writing.) Next, I say, “Think like a publisher.” Some authors aren’t keen to view their books as commodities, but books are products, and it’s best to make financial decisions with a publisher’s mindset.
As authors, many of us secretly wish book marketing would just magically happen. We’d rather focus on writing and producing books than try to figure out how to sell them. Unfortunately, book sales don’t just happen. We have to do the work. Which is why we should discuss blogging for authors.