This an article on why you, the author, need to think about creating video content. Regardless of how introverted you are, regardless of how many crappy book trailers you’ve seen (don't do those), video is here to stay, and the sooner you embrace it, the better.
Four in ten people suffer some form of visual stress when they try to read print. They may hold the book at arm’s length, squint and look away from the page frequently; they may develop a headache; suffer nausea; or even have a migraine. And chances are that one of those four people will be dyslexic. Visual stress and dyslexia are ever-present issues for a lot of people, and are not usually addressed in book production, but as an indie author, I realized they can be.
Once you have written your book, you naturally want to get it into as many hands as possible. However, learning how to do that is an undertaking in itself. As an author, you must be familiar with what parts of a book are most valuable to readers. Of course, your content is valuable, but there are other, smaller features your book must have to carry weight. Two of these features are your book’s ISBN and book metadata.
By its very definition, any kind of creative writing is subjective. Yet, there are understood and recognized rules to be followed…and then broken by those writers who have good reasons for doing so. Despite the relative creative license allowed to writers, there are some things that should be avoided in almost all cases. Everyone’s got an opinion on what these are, but here are three simple writing tips, each in different categories.
An incredible percentage of books sold in the United States are sold by Amazon. This online retailer accounts for 74 percent of all ebook purchases in the country. In 2016, Amazon sold 42 percent of all print books in the US. Since Amazon holds the lion’s share of the book market in the United States, not only should your book be available for sale on Amazon, you should also be taking advantage of Amazon’s book marketing tools to leverage your book sales. One of the book marketing tools Amazon offers for authors is Amazon Author Central.
Recently, the publishing world has been in a tizzy about the “fixing of the lists” by a now notorious first-time author, Lani Sarem. There is a wonderful summary of all that transpired by Vox writer Constance Grady if you’d like to read the storied background of how this scandal erupted (and you should). This self-published author temporarily tricked The New York Times into bestowing the much-coveted best-seller appellation upon her book (but they later removed Handbook for Mortals from the rankings).
Are you interested in self-publishing? Are you thinking beyond publishing that first book to making money from your writing? Then mark your diary for Saturday, 14th October. That’s when the final installment of the Indie Author Fringe conference happens, a free online event for authors hosted by the Alliance of Independent Authors (ALLi).
You posted a photo of your dog on Facebook and all your friends liked it—building a Facebook page to promote your book to fans should be easy, right? Wrong! While your Facebook fan page may look the same and even function the same, the content and mission is completely different. You aren’t talking to your close friends and family, you are talking to over one billion potential viewers, because unlike your personal Facebook page, your fan page is public and a vehicle of book promotion. Here are some tips to point you in the right direction.
Back in 2005, I had written my first book manuscript for a business startup guide, and I attended a writer’s conference where I had the opportunity to pitch agents. Many requested proposals, and in the months that followed, my mailbox filled with rejection letters. Eventually, one of the agents took the time to call me and he said, “I like what you’re doing, but nobody knows who you are. You need to build an author platform. You need to be out speaking to thousands of people each year.”
I was prepared for the effort of taking my manuscript and creating a book from it, but despite all the help I had getting books produced and the ease of which they magically appear on my doorstep, it still fell to me, as a first time indie author, to get the shops to carry them. It wasn't easy, but here are some of the things that worked for me.