Author Website Basics

It's indisputable: all authors and small publishers must have their own mobile- friendly, professional looking author website. It is, by far, the most important element of your book marketing strategy. I have developed over 150 author and publisher websites in the last 20 years, and although a lot has changed when it comes to developing websites, some things remain fundamental. This blog covers the author website basics you should consider as you are getting started—or before you get started.

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Independent vs Chain Bookstores

You've written a great book, set up your printing and distribution, made it available online andgood newsit's selling! Now you want to sell it to brick-and-mortar stores but aren't sure how to get it on their shelves. You might also be wondering about the difference between independent vs chain bookstores. Is there a difference in how you should approach them? Here's what you need to know.

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How to Evaluate Book Marketing Services

Book marketing is one of the most important ingredients in the success of a book. Whether you are published by a traditional publisher or are first-time indie author, understanding how to evaluate book marketing services and what goes into these services is something you should be familiar with, even before you write a book.

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How Much Does It Cost to Self-Publish a Book?

How much does it cost to self-publish a book? This is one question every indie publisher asks and one for which the answer varies. First of all, there are two types of costs associated with self-publishing a book: intangible (your time and effort) and tangible (that's the money part). For now let's focus on the tangible: how much money it takes to publish your book independently.

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How Self-Publishing Helped Me Find A Literary Agent

For any writer, the ultimate dream is to write a bestselling book. But before that can happen, you have to find a publisher who likes your book enough to buy it and publish it. And before you can do that, you normally have to find a literary agent. One of the most common pieces of advice I give to aspiring writers/authors is that publishing a book isn’t even the bullseye you’re trying to hit, it’s finding a literary agent. After all, there’s no point in daydreaming about hitting a home run if you can’t even get into the ball park.

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Selling a Self-Published Book to Independent Bookstores

In the past, getting independent booksellers to shelve self-published books was a difficult prospect. Indie sellers were reluctant to sell self-published books, based on the old bias that self-published meant poor content or poor quality. But that was then and this is now. Not only have self-published authors upped their game when it comes to content, but the quality of self-published books is highly competitive with those of traditionally published books. So just how do you go about selling your book to independent bookstores?

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Best Self-Publishing Blogs from the IngramSpark Blog

Valentine’s Day in the United States is about spending time with the ones you love, so naturally, we thought we’d share your favorite, and therefore best self-publishing blogs with you. The people have spoken! Here are your top 7 most loved self-publishing blogs from the IngramSpark blog! If you haven’t checked them out yet, you’re sure to find something that interests you. They range in topics from the technical details a self-publisher faces to questions about formats and pricing your book, and then posts about book marketing and book distribution.

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Where to Look for Writing Support

If your manuscript draft is complete, then you’re most likely celebrating getting each and every word down on paper. 2018 is your year and your book is coming out! With IngramSpark’s print-on-demand and global distribution, you’re ready to print your book and sell it to the masses! . . . Or are you?

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Free Self-Publishing Webcast

Getting a book published is a top goal for many aspiring writers, but understanding the publishing options can be overwhelming and confusing. In this information-packed webcast, some of the myths you may have heard about publishing will be set straight.

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8 Tips for Self-Publishing a Book

Technology has made it easy for authors wondering how to self-publish a book. Self-publishing offers a cost-effective way to share your book with the masses and make a bit of money off of your writing. Whether you are hoping to self-publish a print book or electronic version, here are eight tips on how to self-publish a book.

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