A highly important aspect of your book marketing plan is to determine how to price your book. Before you can do that, you should consider your publishing goal. Is it to make as much money as possible? Do you just want to reach as many readers as you can? You will have to take this big question seriously and think strategically about setting your price, but pricing is less overwhelming when you consider a few basics.
Over 850 million books are purchased in the United States each year. According to Nielson, a global information, data, and measurement company, 47% of the American population purchases books. If you do the math, 151 million people bought these books. This means, on average, these book buyers purchase five to six books a year. Why do people buy books? There are three main reasons people buy any product, books included.
Thanks to Print-on-Demand (POD) technology, the costs associated with maintaining inventory for independent publishers have all but vanished. Because POD allows you to print anywhere from 1 to 10,000 copies of a particular title, depending on demand, independent publishers are off the hook when it comes to determining how much to invest in an initial print run. In fact, there are numerous benefits for indie publishers who incorporate POD into their publishing plans.
Book publicity can be defined in one sentence: it is using the media as a conduit to spread word of an author and book to general and/or target audiences. It really is, in its simplest form, a “you scratch their back, they scratch yours” scenario. You, the author, offer great material or ideas for a story, article, broadcast interview, podcast, etc., and the host or editor “plugs” your book. Here are ten important tips to consider when you’re trying to get media attention and coverage to promote your book.
It’s obviously not only a bad idea, but also an illegal one, to steal a writer’s words, but copying their book marketing techniques is not only perfectly fine but how the pros do it. If you are getting ready to publish your book, it's wise to “borrow” from successful authors, all of which have mastered at least these four things.
Audiobooks are the fastest growing segment in publishing right now, and suddenly every content creator wants a piece of the action. So, how does an independent author or publisher decide if a title is audio-worthy? The short answer is that there is no magic formula, but there are some proven methods that can help improve your chances of bringing an audiobook to market and turning a profit.
I recently performed an editorial review on a book that came to me through IngramSpark, and when the author, Dave, decided to move forward with editing services, I cherry-picked it. Our schedule was tight, and a week or so later, I recommended 2,523 total edits and offered 78 comments . . . only some of which he decided to accept.
Editorial book reviews are consistently one of the most powerful tools available to traditional publishers for promoting their books, making them one of the most powerful tools available to indie authors for book marketing also.
With millions upon millions of books to choose from, how do readers decide which books to buy? Research reveals four ways that help most readers determine which book to choose, and ultimately what encourages readers to buy books.
Technology now gives independently published books quality to equal that of major publishing houses, and there's no reason your book publicity can't be equal too. In fact, in the last 18 months, we've seen that independently published authors have more promotional options available to them than many who go the traditional route because they can react more quickly to changing market trends and make decisions to jump on timely promotions. Here are some things to consider before you publish your book: