Exciting advances in technology have given writers the power to put their words to paper and publish their own books. In the not so distant past, authors had to go through several publishing professionals to get their works printed and distributed. Now in these modern times, aspiring authors can do most of this work on their own. If done correctly, self-published books can have the same superior quality and marketability as books that receive treatment from a traditional publisher. Most authors work with various freelancers to get their manuscript through the editing, design, and publishing phases.
The Editing Process
You've finished your book; the next step is to have your manuscript read by copyeditors. If you are lucky you may be able to find an editor that provides both services, which will save you money in the long run. Copyeditors are a blessing to writers as they weed out and fix spelling and grammatical errors. Rates for copyediting can vary greatly depending on how much work your manuscript requires.
The Design Process
The design process includes both cover design and formatting for print and any digital conversions. Contrary to the most famous of idioms, the cover of your book greatly affect its sales potential. The cover should be optimized for all media: print, digital, thumbnails, e-readers, and more. If you have a talent for design or your own cover image in mind, creating the cover on your own can save you a great deal of money. You can also look for templated designs or book cover design tools to help you. Otherwise, you will want to hire a professional. Professional designers vary in cost as well as editors.
Once the design of your cover is complete, you can format your book for both print and digital conversion. Converting your manuscript to a digital file allows you to break into the online marketplace. This is a very important step. By printing only the copies you sell with print-on-demand and making your book available for purchase online you extend your selling power for maximum results without wasting any time or energy.
ISBN & Distribution
If you're mainly publishing your book as a print version, you will need to purchase an ISBN. The ISBN allows you to list yourself as the publisher. ISBNs cost $125 for one, or $250 for ten. IngramSpark customers receive a special discount on ISBN’s from Bowker—Login to your account to receive yours!
Marketing Your Book
Now that you've published an outstanding quality print or digital book, the next step is marketing! If you're talented with marketing, you can do this on your own, otherwise, you may want to hire a professional. There are also many businesses that help self-publishers learn how to market their books with channels like social media, book review sites, etc. Hiring a college marketing intern can save you hundreds of dollars, while professional marketers can cost more.