I often get this question from authors and my standard response is, “Anything you want!” Your website is the only place you can put anything and everything, which you can’t do on Facebook, Amazon, or anywhere else. It’s one of the primary reasons for having an author website. You can share the basic information, but also content readers can't find anywhere else.
As authors, many of us secretly wish book marketing would just magically happen. We’d rather focus on writing and producing books than try to figure out how to sell them. Unfortunately, book sales don’t just happen. We have to do the work. Which is why we should discuss blogging for authors.
Facebook usually updates the code on their website twice a day. That’s a lot of updating! Most of the time, you probably don’t notice the changes. Often the changes are to the way your news feed works—but, again, you probably don’t even notice. While these changes may seem small and unnoticeable, they can have a huge impact on author pages. Such was the change this past January.
As a book publicist, I get asked a lot of questions up front by authors about how book publicity works in general, as well as what services are provided for authors. Learning a base amount of information before you hire a book publicist can help you weed through service packages, project proposals, and also just crystallize your vision for your book’s PR campaign. Here are a few of the top questions authors ask as a starting place for you to promote your book!
It's indisputable: all authors and small publishers must have their own mobile- friendly, professional looking author website. It is, by far, the most important element of your book marketing strategy. I have developed over 150 author and publisher websites in the last 20 years, and although a lot has changed when it comes to developing websites, some things remain fundamental. This blog covers the author website basics you should consider as you are getting started—or before you get started.
For any writer, the ultimate dream is to write a bestselling book. But before that can happen, you have to find a publisher who likes your book enough to buy it and publish it. And before you can do that, you normally have to find a literary agent. One of the most common pieces of advice I give to aspiring writers/authors is that publishing a book isn’t even the bullseye you’re trying to hit, it’s finding a literary agent. After all, there’s no point in daydreaming about hitting a home run if you can’t even get into the ball park.
The holidays are here, but you’d hardly know it from the social media accounts of most authors. Instead of using this time of year as a way of generating more sales, some authors assume it’s business as usual. Sprucing up your social media with the holidays in mind can help make sure your books show up on readers' wish lists.
Publishers have been raising funds from the reading community for centuries, dating back at least to the seventeenth century, when a subscription model was used to produce works of literature such as the first illustrated edition of Milton’s Paradise Lost. In the last decade, crowdfunding has gone digital, and become a major source of funding for creative projects. Even more than raising money, crowdfunding can be an incredible way to connect with a community that will love a book, even before that book is made.
Just like you can’t write a book for “everyone,” you can’t expect all media to be a fit for you and your book. Sure, a plug on Good Morning America or a review in the New York Times would be a major accomplishment for any author; however, if your readers aren’t watching that program or reading that newspaper, you’re not likely to see any spike in visibility that could lead to sales. So how do you know what book publicity is the right fit for you and your book?
Often, new authors spend their time and energy on writing their book. All their efforts go into perfecting the manuscript. Many new authors don’t think about promoting or selling their book until after they've published it, but that's actually a step that needs to begin well before your book is available for purchase.