How to Develop an Author Website and Blog

by Carla King (@CarlaKing), founder of Author Friendly
In this wired-in era, you practically don’t exist if you don’t have a website. Your author website is the center of all activity for promoting your writing. Done right, it provides the foundation for success in marketing and promoting your books. For authors, your best brand is your name, so make your author name your domain name.

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Create a Strong Author Platform with Free Content

Building a strong author platform can start with free content. Every word you write is a tool for promoting your brand and driving book sales. While it may sound counterintuitive, giving away your writing benefits you in the end. The main principle of marketing with free content is that all publicity is good publicity. The more you get your name and writing out there, the easier it is to create brand recognition and gain a following.

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4 Steps to Build a Strong Author Platform

For some writers, building a strong author platform comes naturally, but for others, this extroverted activity of networking takes a lot of work. Whether it feels comfortable or not, the reality is that an author’s work needs to reach the right community of readers to be successful. This means that one of the most important aspects of book marketing is building relationships with people who will promote your book.

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Facing Up to the Importance of Your Author Photo

by Porter Anderson (@Porter_AndersonThe Hot Sheet
If Helen’s face could launch a thousand ships, why can’t yours draw a few good readers?

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Twitter: The Author's LinkedIn

by Porter Anderson (@Porter_AndersonThe Hot Sheet
If I could turn back the clock and get into the room when Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass were putting together their ideas for Twitter, the first thing I'd say is, "Don't call it Twitter!" With more than 1 billion registered users and more than 300 million of those active, the tweeterie is a lot more serious a medium than its flighty name suggests—especially in our business.

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