“Interior bleed” probably sounds like what happens on your favorite medical program when someone has an internal injury, however, bleeding is not something that only concerns the medical profession. Interior bleed gives your book a much more professional look and increases overall sales, and you can set it up yourself.
The decision to ask a professional book designer to typeset your book versus typesetting it yourself is driven largely by a limited budget. However, once you realize the astonishing number of details designers must attend to in book layout, you may conclude that it’s best to spend your time marketing your professionally designed book rather than attempting to become a book designer yourself.
Design 101 is a book in its own right, not a blog, but to encapsulate its importance in one paragraph...
by Porter Anderson (@Porter_Anderson), The Hot Sheet
One of the things we like to remind authors at The Hot Sheet is that self-publishing does not always mean doing it yourself. And—next to genuinely professional editing—cover design can be one of the hardest things for an author to tackle. Not your fault! You’re the writer, you’re not supposed to be a commercial graphic artist.