DIY Book Marketing Tools

Book marketing tools should be part of your comprehensive marketing plan. A plan based on research, knowing your audience, and monitoring absolutely every marketing component you undertake.

Read More

7 Book Marketing Services to Question

Book marketing and book promotion packages are a common offering from author service companies as well as publishing service providers—and for good reason. There’s demand for them and first-time authors, whether indie or traditional, need guidance.

Read More

Book Marketing with Virtual Assistants and Media Kits

It’s an unpleasant fact of life: no matter how incredible your book is, if you neglect to do book marketing and gain publicity, few people will read it. Most independent authors are hesitant—or unable—to spend big money on book marketing and publicity. With so many elements at play, it can be impossible to know which specific blog post, article, or interview will yield the best results. Fortunately, there are several free and low-cost ways you can promote your book.

Read More

Email Marketing and RSS Feeds for Self-Publishers

Your distribution list may seem like a simple collection of email addresses, but it’s so much more than that. When it comes to promotions, building your mailing list is the basis for your entire marketing strategy. Whether you’re providing updates on an upcoming publication or sharing information about author events, your email marketing lets you reach fans with important information to raise your visibility, encourage brand engagement, and drive book sales.

Read More

Build Author Connections

Writing can be a lonely pursuit. Too many authors feel like they have to do it all by themselves, writing, revising, and seeking publication in solitude. Fortunately, there are more opportunities to build author connections in-person and online than ever before and these author connections are one of your best self-publishing tools.

Read More

5 Tips for Approaching Influencers About Your Book

Think of it as the Oprah effect: whenever someone with a bigger platform than you pays attention to your book, you are nearly guaranteed a significant sales boost that can sometimes jump-start your author career.

Read More

How to Judge Your Own Book by Its Cover

by Porter Anderson (@Porter_Anderson), The Hot Sheet
One of the things we like to remind authors at The Hot Sheet is that self-publishing does not always mean doing it yourself. And—next to genuinely professional editing—cover design can be one of the hardest things for an author to tackle. Not your fault! You’re the writer, you’re not supposed to be a commercial graphic artist.

Read More

How to Follow the Social Media Rule of Thirds

by Carla King (@CarlaKing), founder of Author Friendly
People seeking to connect with you will be quick to find your social media profiles and eagerly expect new content. This may create a dilemma, however: what should you post? How much content from your book should you share? How much related news? Is it okay to share purely personal updates? Can you share the same content across all of the different social media platforms? Here’s what you need to know about what to post and the social media rule of thirds. 

Read More

Social and Beta Publishing

by Carla King (@CarlaKing), founder of Author Friendly
A great way to build your audience before your book is published is to start sharing stories and drafts of your book ahead of time. It’s really never too early to start. One year, three years, five years…it simply doesn’t matter.

Read More

The Right Time to Make Your E-Book Free

by Jane Friedman (@JaneFriedman), The Hot Sheet
First-time and career authors alike will often ask if and when they should make their e-books available for free. “When’s the right time to do it?”

Read More
1 2