Email Marketing and RSS Feeds for Self-Publishers

Your distribution list may seem like a simple collection of email addresses, but it’s so much more than that. When it comes to promotions, building your mailing list is the basis for your entire marketing strategy. Whether you’re providing updates on an upcoming publication or sharing information about author events, your email marketing lets you reach fans with important information to raise your visibility, encourage brand engagement, and drive book sales.

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Build Author Connections

Writing can be a lonely pursuit. Too many authors feel like they have to do it all by themselves, writing, revising, and seeking publication in solitude. Fortunately, there are more opportunities to build author connections in-person and online than ever before and these author connections are one of your best self-publishing tools for building your author platform.

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5 Tips for Approaching Influencers About Your Book

Think of it as the Oprah effect: whenever someone with a bigger platform than you pays attention to your book, you are nearly guaranteed a significant sales boost that can sometimes jump-start your author career.

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How Newsworthy Are You: 4 Ways to Get Book Publicity

By Howard Lovy, Executive Editor of Foreword Reviews
Let me be the first to break the news to you: the media doesn’t care about your book. You devoted a couple years to getting every word just the way you want it and now, finally, it’s time to tell the world about your masterpiece. Except...the writers and editors at most media outlets do not give a damn. Seriously.

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How to Judge Your Own Book by Its Cover

by Porter Anderson (@Porter_Anderson), The Hot Sheet
One of the things we like to remind authors at The Hot Sheet is that self-publishing does not always mean doing it yourself. And—next to genuinely professional editing—cover design can be one of the hardest things for an author to tackle. Not your fault! You’re the writer, you’re not supposed to be a commercial graphic artist.

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Are Book Awards Worthwhile for Indie Authors?

by Jane Friedman (@JaneFriedman), The Hot Sheet
Whether you’re an unpublished or published writer, one area where everyone should exercise caution is when entering book contests and competitions. The rewards of winning them can be very low, and the cost to enter very high. Still, contests can play an important role in helping emerging writers get noticed and achieve recognition for work that might otherwise go unnoticed.

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How to Follow the Social Media Rule of Thirds

by Carla King (@CarlaKing), founder of Author Friendly
People seeking to connect with you will be quick to find your social media profiles and eagerly expect new content. This may create a dilemma, however: what should you post? How much content from your book should you share? How much related news? Is it okay to share purely personal updates? Can you share the same content across all of the different social media platforms? Here’s what you need to know about what to post and the social media rule of thirds. 

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Social and Beta Publishing

A great way to build your audience before your book is published is to start sharing stories and drafts of your book ahead of time. It’s really never too early to start. One year, three years, five years…it simply doesn’t matter.

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When Fame Comes Knocking: Be Sure Your Author Website Has a Press Kit

by Porter Anderson (@Porter_Anderson), The Hot Sheet
While editing a story for Publishing Perspectives on the long-running popularity of dystopian fiction, I came across one of the best examples I’ve seen of an author’s press kit. It’s something every author should consider having ready and available.

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The Right Time to Make Your E-Book Free

by Jane Friedman (@JaneFriedman), The Hot Sheet
First-time and career authors alike will often ask if and when they should make their e-books available for free. “When’s the right time to do it?”

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