Compelling Back Cover Copy: Not Too Little and Not Too Much

by Jane Friedman (@JaneFriedman) The Hot Sheet
The back cover copy you write for your book is among the most important marketing messages you’ll craft. It’s the essence of your book’s most exciting features, distilled into a few hundred words. It typically serves as the foundation for your online book descriptions, as well as any press releases or pitches you make to the media. It will get re-used and re-fashioned for dozens of purposes. Whatever labor you expend on perfecting it will reward you in the long run.

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The Importance of a Website in Self-Publishing

by Porter Anderson (@Porter_Anderson) The Hot Sheet
Authors who are self-publishing their work won’t be surprised to hear the line, “There is a big disconnect between big publishers and their authors.” But the source of that comment and its intent may raise some eyebrows: It’s longtime industry consultant Mike Shatzkin, and he’s writing about author websites.

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How to Use an E-book to Promote Your Next Print Book

Have you published a book before, either independently or through a traditional publisher, and are looking for a way to build a strong readership for your next title? Self-publishing is a great way to promote your new book, even if you plan to use a traditional publisher in the future.

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How to Create an ARC (Advance Reader Copy) for Reviewers

ARCs, or Advance Reader Copies, are remarkable assets to authors because they get the books straight into the hands of book reviewers, peer reviewers, bloggers, and other people who may offer input, praise, or publicity for your book. ARCs are different from proofs because they aren’t just for the author’s perusal; they are sent to reviewers prior to the public release of the book, generally about three months in advance. ARCs also give you the chance to see what reviewers think about your material, allowing changes or edits before it’s released.

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Authors: Cut the Competition!

by Nancy L. Baumann
I don’t know about you, but I’m really tired of everything in life being so competitive. Whether you’re applying for a job or hunting for a parking spot, it’s like a battle zone out there!

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Using Social Media to Drive Book Sales

Social media is important for almost every industry. Consumers use it to make purchasing decisions and see what non-marketers are saying about a person, brand, or idea. Authors and publishers use social media marketing to direct consumer awareness in the online community.

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