Just like you can’t write a book for “everyone,” you can’t expect all media to be a fit for you and your book. Sure, a plug on Good Morning America or a review in the New York Times would be a major accomplishment for any author; however, if your readers aren’t watching that program or reading that newspaper, you’re not likely to see any spike in visibility that could lead to sales. So how do you know what book publicity is the right fit for you and your book?
Your author questionnaire is an important part of your overall book marketing strategy. It's a document that describes essential information about your title, book cover, marketing plans, book description, comparative titles, and beyond. Author questionnaires help you define your book to retailers and focus your efforts on what's most important. Here's what you should include on your author questionnaire.
Often, new authors spend their time and energy on writing their book. All their efforts go into perfecting the manuscript. Many new authors don’t think about promoting or selling their book until after they've published it, but that's actually a step that needs to begin well before your book is available for purchase.
When you decide to self-publish a book, you are signing up for all the duties a traditional publisher would typically take on. That means you not only have to write a great book but you also have to take on the job of marketing it. Where do you begin? You construct a book marketing strategy and forge ahead step by step! Here are a few key elements for a good marketing strategy.
You’ve finally done it! You look at your completed manuscript that’s gone through what feels like a million rewrites and you’re ready to go to print. This is an incredible moment in any author’s career, so take a deep breath and reward yourself. However, you won’t have long to rest. As an indie author, you’re going to need to promote your book, and with approximately a million books published per year, this can be a very daunting task. There are people who specialize in book publicity that can help you along the way, but here are a few tips to help you start planning.
Galleys (or ARCs) continue to be a vital step in the book review process, which can help make or break a book. As important as galleys are, the accompanying galley letter is equally important. Knowing how to construct a letter that helps sell your book (what to include and the overall structure) can help your galley/book get noticed and, ultimately, get media coverage and stocked by retailers.
Goodreads is a platform for book lovers to interact with each other, post book reviews, recommend books, track their yearly reading goals, and other bookish things. Unlike other social media platforms, everyone on Goodreads loves and reads books, and as an author, getting good reviews on Goodreads helps generate more readers. This platform is often new to authors when they’re releasing their first book, so the question authors often ask is, “What can I do to stand out on Goodreads?”
In a previous post, I explained the importance of authors creating video content, but before you rush off to create that content, there are some guidelines or best practices you’ll want to follow in order to achieve success. Each social media platform has their idiosyncrasies when it comes to video content. You’ll want to understand these before you upload.
This an article on why you, the author, need to think about creating video content. Regardless of how introverted you are, regardless of how many crappy book trailers you’ve seen (don't do those), video is here to stay, and the sooner you embrace it, the better.
An incredible percentage of books sold in the United States are sold by Amazon. This online retailer accounts for 74 percent of all ebook purchases in the country. In 2016, Amazon sold 42 percent of all print books in the US. Since Amazon holds the lion’s share of the book market in the United States, not only should your book be available for sale on Amazon, you should also be taking advantage of Amazon’s book marketing tools to leverage your book sales. One of the book marketing tools Amazon offers for authors is Amazon Author Central.