Recently, the publishing world has been in a tizzy about the “fixing of the lists” by a now notorious first-time author, Lani Sarem. There is a wonderful summary of all that transpired by Vox writer Constance Grady if you’d like to read the storied background of how this scandal erupted (and you should). This self-published author temporarily tricked The New York Times into bestowing the much-coveted best-seller appellation upon her book (but they later removed Handbook for Mortals from the rankings).
You posted a photo of your dog on Facebook and all your friends liked it—building a Facebook page to promote your book to fans should be easy, right? Wrong! While your Facebook fan page may look the same and even function the same, the content and mission is completely different. You aren’t talking to your close friends and family, you are talking to over one billion potential viewers, because unlike your personal Facebook page, your fan page is public and a vehicle of book promotion. Here are some tips to point you in the right direction.
I recently bought a book from legendary American author, T.C. Boyle. When I got it home, I was jarred to notice that the book jacket contained exactly zero advanced praise. I became immediately skeptical that the book could possibly be any good—and we're talking about T.C. Boyle. Now imagine the value of that advanced praise if we're not talking about T.C. Boyle.
Newspapers are one of the key sources of publicity for authors. However, very few writers take the time to understand the types of content that make up a newspaper (either the printed or the online version). If you understand what kinds of stories make up a newspaper, you can see where your book might fit in and how to position it to optimise your opportunities.
I own an independent bookstore, and I hear a lot of pitches from a lot of writers, and most of them aren't very good. In addition to working in my bookstore, I'm also an indie author. This gives me a unique insight from both sides of the pitch.
If independent bookstores are part of your sales strategy, it's important to understand what booksellers are looking for in the books they carry, but first you'll need to get their attention. Booksellers don't always have the largest budgets or the most free time to work with, so if your book marketing materials communicate how your book helps them help their store and represents something they can utilize for in-store marketing, they're more likely to use your marketing materials. And when a bookstore not only purchases a copy of your book, but also displays it with your marketing materials, that means more attention for your book on the shelf.
Ever wonder how book publicists do what they do? Is there a secret formula for getting media coverage? Well, not really, but there are some insider tips and tricks of the book publicity trade that can help indie authors do what the professionals do.
Do you know how to create impressions for your book? Traditional publishing houses use multiple impressions to create buzz about the books they publish. You, too, can create impressions that will generate interest in your book and increase sales. The goal is to get as much attention as possible in a variety of ways, and here are a few tips how.
The term special sales is commonly used to describe sales opportunities outside of bookstores. Also referred to as non-bookstore (or non-traditional) marketing, it can be a profitable source of new revenue.
Have you ever found yourself waiting for the next book in a series to come out? And the next one after that? Book series tend to sell a lot of books and they can also help build an author's platform. When compelling characters are engaged in exciting storylines, readers look forward to finding out what happens to them even if they have to wait for another book. If you haven't already thought about writing a book series, consider why you might want to and how to do it.