You’ve just spent what seems like a huge chunk of your life writing your book, and now, at last, it’s time to hit that publish button . . . but not so fast! Is it really time to publish your book? Just because a book is finished doesn’t mean the timing is right. Your publication date is important. There are certain months that would be perfect for your book and make your pitch to retailers and media outlets easier, and some months you should avoid altogether. Below are some tips to help make sure your book doesn’t launch with bad timing.
BookExpo was this past weekend which means the second day of Indie Author Fringe also took place. Indie Author Fringe is a 3-day, 24 hours per day indie author conference packed with advice on self-publishing. Every session is available online and 100% free; perfect for aspiring authors and experienced, small to mid-level publishers alike; basically anyone looking for professional advice on how to publish a book. And we're offering a special promotion code to go with it.
On your way to work today, you probably received lots of brand messages without realising. Maybe you picked up a coffee from a café with an Italian name and branding, maybe you grabbed a healthy snack in green packaging to go with it, or maybe you bought a bottle of water with a crisp, clean Alpine mountain on the side. Even if we take billboards and magazine adverts out of the equation, companies have a subtle way of telling you what they want to be known for in their marketing. Big brands spend millions on these clever ways of making you associate their name or product with certain values. Indie authors should be branding themselves in their marketing also.
One of the most important elements of your book marketing plan is your book metadata and how you use it. Whether you are self-publishing your own work or publishing someone else's, you need to understand how critical it is to use the appropriate language in the title metadata fields.
Being a modern author comes with the expectation (and sometimes pressure) to do price promotions, which involves lowering the price of your e-book and creating some kind of visibility campaign in association with that “sale.” It’s not so much a matter of whether you’ll do one, but rather why, how soon, how much, how long, how often, and how to do one well. So let’s review those points, shall we?
Most authors will have heard the gurus proclaiming that building an email list is essential for modern-day writing success, but very few start with the basics to explain why that is. Faced with the prospect of building a mailing list, most authors would run a mile. Screams of "I’m not very good with computers" and "I just want to write my books" will be heard, as they disappear into the distance. However, the simple truth is, if you’re not attempting to build a list of reader emails, you’re making life far more difficult than it needs to be, and you’re really missing a key book marketing tool.
Most book publicists agree: compared to working with non-fiction, securing traditional media coverage for novels can be challenging. Unless it’s a household name author, how can a novelist who wrote a made-up story, get meaningful broadcast and print media coverage? That is the nature of fiction, after all – it’s not real and therefore inherently not newsworthy. But fiction can indeed be turned into “real” media coverage, you just need to get a little creative.
Social media writer’s block. It’s a thing! You have no problem hammering away at an 80,000 word novel, but when it comes to a 140 character tweet? Forget about it! You end up posting about what you had for dinner or what you did during the day, and nobody seems to be listening . . . or following. If that sounds like you, then these seven social media tips are just what you need.
Authors hear all the time what they need to do in order to help their book succeed, but unfortunately, they don't always hear how to do it. It’s not enough to know what strategies work to grow an author’s platform. You need to know how to actually implement those strategies effectively and customize them to your book, because strategy means nothing without implementation, which is why I created the free, online Author's Adventure Summit, starting May 8.
Book metadata is important to your book's categorization, discovery and overall book sales. It should be part of any author's overall book marketing strategy, and successful self-publishers know how to incorporate as much quality metadata as possible into their sales plans. Following are seven facts about book metadata to keep in mind.