How Readers Buy Books

With millions upon millions of books to choose from, how do readers decide which books to buy? Research reveals four ways that help most readers determine which book to choose, and ultimately what encourages readers to buy books.

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Planning Your Book Promotion Before You Publish

Technology now gives independently published books quality to equal that of major publishing houses, and there's no reason your book publicity can't be equal too. In fact, in the last 18 months, we've seen that independently published authors have more promotional options available to them than many who go the traditional route because they can react more quickly to changing market trends and make decisions to jump on timely promotions. Here are some things to consider before you publish your book:

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The Power of Metadata to Drive Book Discovery and Sales

Are you using metadata correctly to market your book and boost your sales? Ingram’s Director of Metadata, Margaret Harrison, lays out the role of metadata in book discovery and sales and some best practices and actionable tips for getting your work into readers’ hands.

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6 Tips for Finding Your Book's Audience

When some authors begin the writing process, they do so with their target audience in mind and a marketing plan in place. This allows them to focus on creating and promoting the right content. Even before you begin writing, you should first be aware of what you are trying to accomplish by writing. You should also know what message you are trying to promote, who the message is for, and how the reader will benefit from reading your book. If your goal is to attract as many readers as possible in order to sell your book, here are six tips to help. 

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When Should I Publish My Book?

You’ve just spent what seems like a huge chunk of your life writing your book, and now, at last, it’s time to hit that publish button . . . but not so fast! Is it really time to publish your book? Just because a book is finished doesn’t mean the timing is right. Your publication date is important. There are certain months that would be perfect for your book and make your pitch to retailers and media outlets easier, and some months you should avoid altogether. Below are some tips to help make sure your book doesn’t launch with bad timing.

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Indie Author Fringe 2017 – Day Two: BookExpo

BookExpo was this past weekend which means the second day of Indie Author Fringe also took place. Indie Author Fringe is a 3-day, 24 hours per day indie author conference packed with advice on self-publishing. Every session is available online and 100% free; perfect for aspiring authors and experienced, small to mid-level publishers alike; basically anyone looking for professional advice on how to publish a book. And we're offering a special promotion code to go with it.

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3 Steps to Building Your Author Brand

On your way to work today, you probably received lots of brand messages without realising. Maybe you picked up a coffee from a café with an Italian name and branding, maybe you grabbed a healthy snack in green packaging to go with it, or maybe you bought a bottle of water with a crisp, clean Alpine mountain on the side. Even if we take billboards and magazine adverts out of the equation, companies have a subtle way of telling you what they want to be known for in their marketing. Big brands spend millions on these clever ways of making you associate their name or product with certain values. Indie authors should be branding themselves in their marketing also.

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What Authors Need to Know About Price Promotions

Being a modern author comes with the expectation (and sometimes pressure) to do price promotions, which involves lowering the price of your e-book and creating some kind of visibility campaign in association with that “sale.” It’s not so much a matter of whether you’ll do one, but rather why, how soon, how much, how long, how often, and how to do one well. So let’s review those points, shall we? 

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Email Marketing for Authors

Most authors will have heard the gurus proclaiming that building an email list is essential for modern-day writing success, but very few start with the basics to explain why that is. Faced with the prospect of building a mailing list, most authors would run a mile. Screams of "I’m not very good with computers" and "I just want to write my books" will be heard, as they disappear into the distance. However, the simple truth is, if you’re not attempting to build a list of reader emails, you’re making life far more difficult than it needs to be, and you’re really missing a key book marketing tool.

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How to Get Book Publicity for Fiction Books

Most book publicists agree: compared to working with non-fiction, securing traditional media coverage for novels can be challenging. Unless it’s a household name author, how can a novelist who wrote a made-up story, get meaningful broadcast and print media coverage? That is the nature of fiction, after all – it’s not real and therefore inherently not newsworthyBut fiction can indeed be turned into “real” media coverage, you just need to get a little creative.

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