Selling to Independent Booksellers

This is one part love letter to independent booksellers and the other part encouragement to independent authors on how to approach them.

Dear independent booksellers, I can’t remember our first kiss. Even so, my love for you is real. It’s almost as if you know me better than I know myself. Like the time you pointed me to Haruki Murakami’s Kafka on the Shore. Murakami is a favorite, but you, my paramour, saw me wander book-lined aisles, restless in want of something I couldn’t quite articulate. Then voila! You nudge me to “staff picks,” and there before me is my next big read.

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Self-Publishing to Land a Book Deal

I’ve been speaking at writing conferences since 2002, and over the last 15 years, the one topic of conversation that has changed the most dramatically is self-publishing. Not only has the substance of the conversation changed, but everyone’s attitudes have completely transformed. The trouble is that while this change has been largely welcome (at least from my point of view!), it hasn’t always been for the best.

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DIY Book Marketing Tools

Book marketing tools should be part of your comprehensive marketing plan. A plan based on research, knowing your audience, and monitoring absolutely every marketing component you undertake.

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6 Things to Consider Before Publishing Your NaNoWriMo Book

All of November you were on the clock to complete your book for NaNoWriMo. If you succeeded (WOW!) you're basically a superstar. Congrats! And after you spent an entire month lovingly crafting the perfect manuscript we know you’re eager to get it published. 

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7 Book Marketing Services to Question

Book marketing and book promotion packages are a common offering from author service companies as well as publishing service providers—and for good reason. There’s demand for them and first-time authors, whether indie or traditional, need guidance.

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How to Publish a Book Based on Best Practices of Traditional Publishing

If you’re one of the many authors who tried to get traditionally published first, and are now considering or pursuing self-publication instead, then this post is especially for you. Some authors really want that “traditional” experience, but don’t know exactly what it looks like, where the most value lies, or what aspects of it can be feasibly translated over to the publishing process of an independent author. Having been through both experiences myself, here’s what I would give the most thought and consideration to when deciding how to publish a book.

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Book Marketing with Virtual Assistants and Media Kits

It’s an unpleasant fact of life: no matter how incredible your book is, if you neglect to do book marketing and gain publicity, few people will read it. Most independent authors are hesitant—or unable—to spend big money on book marketing and publicity. With so many elements at play, it can be impossible to know which specific blog post, article, or interview will yield the best results. Fortunately, there are several free and low-cost ways you can promote your book.

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5 Tips for Approaching Influencers About Your Book

Think of it as the Oprah effect: whenever someone with a bigger platform than you pays attention to your book, you are nearly guaranteed a significant sales boost that can sometimes jump-start your author career.

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How Newsworthy Are You: 4 Ways to Get Book Publicity

By Howard Lovy, Executive Editor of Foreword Reviews
Let me be the first to break the news to you: the media doesn’t care about your book. You devoted a couple years to getting every word just the way you want it and now, finally, it’s time to tell the world about your masterpiece. Except...the writers and editors at most media outlets do not give a damn. Seriously.

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Are Book Awards Worthwhile for Indie Authors?

by Jane Friedman (@JaneFriedman), The Hot Sheet
Whether you’re an unpublished or published writer, one area where everyone should exercise caution is when entering book contests and competitions. The rewards of winning them can be very low, and the cost to enter very high. Still, contests can play an important role in helping emerging writers get noticed and achieve recognition for work that might otherwise go unnoticed.

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