All of November you were on the clock to complete your book for NaNoWriMo. If you succeeded (WOW!) you're basically a superstar. Congrats! And after you spent an entire month lovingly crafting the perfect manuscript we know you’re eager to get it published.
Book marketing and book promotion packages are a common offering from author service companies as well as publishing service providers—and for good reason. There’s demand for them and first-time authors, whether indie or traditional, need guidance.
If you’re one of the many authors who tried to get traditionally published first, and are now considering or pursuing self-publication instead, then this post is especially for you. Some authors really want that “traditional” experience, but don’t know exactly what it looks like, where the most value lies, or what aspects of it can be feasibly translated over to the publishing process of an independent author. Having been through both experiences myself, here’s what I would give the most thought and consideration to when deciding how to publish a book.
It’s an unpleasant fact of life: no matter how incredible your book is, if you neglect to do book marketing and gain publicity, few people will read it. Most independent authors are hesitant—or unable—to spend big money on book marketing and publicity. With so many elements at play, it can be impossible to know which specific blog post, article, or interview will yield the best results. Fortunately, there are several free and low-cost ways you can promote your book.
Think of it as the Oprah effect: whenever someone with a bigger platform than you pays attention to your book, you are nearly guaranteed a significant sales boost that can sometimes jump-start your author career.
By Howard Lovy, Executive Editor of Foreword Reviews
Let me be the first to break the news to you: the media doesn’t care about your book. You devoted a couple years to getting every word just the way you want it and now, finally, it’s time to tell the world about your masterpiece. Except...the writers and editors at most media outlets do not give a damn. Seriously.
by Jane Friedman (@JaneFriedman), The Hot Sheet
Whether you’re an unpublished or published writer, one area where everyone should exercise caution is when entering book contests and competitions. The rewards of winning them can be very low, and the cost to enter very high. Still, contests can play an important role in helping emerging writers get noticed and achieve recognition for work that might otherwise go unnoticed.
by Carla King (@CarlaKing), founder of Author Friendly
People seeking to connect with you will be quick to find your social media profiles and eagerly expect new content. This may create a dilemma, however: what should you post? How much content from your book should you share? How much related news? Is it okay to share purely personal updates? Can you share the same content across all of the different social media platforms? Here’s what you need to know about what to post and the social media rule of thirds.
by Porter Anderson (@Porter_Anderson), The Hot Sheet
While editing a story for Publishing Perspectives on the long-running popularity of dystopian fiction, I came across one of the best examples I’ve seen of an author’s press kit. It’s something every author should consider having ready and available.