Self-aware authors know they're taking on a challenge when they choose to self-publish a book, a rewarding and exciting challenge, but a challenge nonetheless. With advancements in technology and opportunity and a lessening of the bias against self-publishing, every author now has a chance to succeed in the publishing space doing it on their own.
We have some special opportunities to help you get the most out of BookExpo and/or BookCon 2018 at the Javits Center in New York, NY, May 31 – June 3! How does your own personal consultation sound? Or perhaps reading from your work on stage?!
Have you heard of Abraham Maslow’s Need Hierarchy? It describes a pyramid of needs through which people move as they are motivated to fulfill unmet needs. The foundation is made up of the very basic needs (security, food, etc.) and people advance ultimately to self-actualization. Believe it or not, the same concept applies to book buying from business-to-business (B2B).
You can write the absolute best book in the world, have top-of-the-line book distribution and quality, but another essential part to being a successful publisher is taking the time to invest in expanding your publishing knowledge and expertise, because, at the end of the day, your book’s success needs your input.
There are many reasons an author might decide to self-publish instead of pursuing traditional publishing, beyond the facts that the barrier to entry is much lower and the opportunities for print quality and book distribution are level. Here are a few answers to the question: Why should I self-publish?
Goals are the foundation of a solid book publishing plan. They provide a target at which to aim and the standard against which you can gauge your progress. Author goals divide your vision statement into manageable steps and provide a path to its realization. And written goals provide a means for looking back to see how far you've come.
Advances in technology have given writers the power to put their words to paper and publish a book. In the not so distant past, traditional publishing was the only way for authors to get their works printed and distributed with any credibility. Now, aspiring authors can do most of this work on their own and the bias around self-publishing is falling away. If done correctly, self-published books can have the same superior quality and marketability as books that receive treatment from a traditional publisher and here's how.
One thing many indie authors come to terms with is that they’re not just publishing a book, they’re starting an author business. Here's what you need to get it going: a publishing imprint comprised of an appropriate name and logo, a budget that takes into account the book marketing you'll need to do to make that money back, and—more likely than not—a little hired help.
If you’ve been considering the idea of how to publish a book by becoming an indie publisher, here's a brief overview of core publishing topics, from crafting your creation to bursting onto markets across the globe, and why they're so important to achieving publishing success.
Every book is a startup business. A book needs a mission statement, a book marketing plan, and a budget. As an indie author, these are all your responsibility, making you an entrepreneur. Do you have the traits needed for becoming an indie publisher?