Book Distribution as an Afterthought – You Still Have Options

by Robin Cutler, Director of IngramSpark
I’ve written and presented many times on the value of using print on demand (POD) as a means to get broad book distribution in bringing your book to the global marketplace while reducing your overall financial risk. This is especially a good path as a new author with a first book where the demand is unknown.

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3 Wonders of Print on Demand (POD)

It has to be said that print-on-demand (POD) has changed the way the publishing industry does business. But before we talk about the wonders of POD let’s define what it is. In a nutshell it is the process by which a book is printed when an order for that book is received. With POD there’s no inventory being stored or anticipated demand being measured…get an order, print a book, one at a time.

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The Magic of Print On Demand (POD)

by Robin Cutler
It’s hard to believe that Ingram Content Group's print on demand (POD) technology is approaching its 20th birthday. This technology was the brainchild of Ingram's chairman and CEO John Ingram, hoping to solve the problem of Ingram being out-of-stock (OS) on publisher’s deep backlist titles. In those days, publishers would deem titles OS if sales didn’t warrant a trip back to the printer. With demand from retailers and libraries going unfulfilled, Ingram thought there must be a better way.

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