First gourds start popping up in the grocery store. Then come the Black Friday ads. Soon Mother Nature gets in on things and the leaves start to change. Before you know it, the holidays are here and you’re rushing to get your end-of-year orders in. The holiday sales season isn’t sneaky. Some of the signs are already here, but it still manages to take authors by surprise. But not this year. This is the year you beat the holiday rush and here's how.
Your book is finished, and hopefully the orders are ready to start rolling in, but you aren't sure how the ordering process works. Well, there are two ways you can order your book yourself, either specifically for you or for your customers. And the third way your book can be ordered is by booksellers, retailers, and libraries directly from Ingram to sell on your behalf.
Becoming an award-winning independently published author took a lot more work than I had ever imagined. I'm no marketing mastermind . . . or at least I wasn't when I started this whole self-publishing adventure. Some of it was pure luck in the beginning, but now I know the ropes. And I hope my advice helps you on your journey to doing the same!
Using Ingram’s distribution network makes your title available for order to over 39,000 bookstores, online retailers, libraries, and schools. Through our relationship, we send title data feeds and availability status of available titles to them. Each channel partner makes the decision whether to make a title available and how to display the availability of a title. We are pleased that most retailers, like Barnes & Noble, IndieBound, Indigo, Books-A-Million, and hundreds of others, reflect an “In Stock / Available” status for your print-on-demand titles, which is an accurate representation of the immediate availability of your title.
So you've penned your masterpiece, published it, and have a solid marketing campaign in place, but how do you plan to distribute your book? Navigating the choppy waters of distribution can seem like a daunting task, but with the right tools, finding a means to distribute your book is a lot easier than it sounds. Here are some popular ways to circulate your work.
The holidays are a busy time for us, you, and for mail carriers everywhere which means that delivery times for holiday book orders can vary during the end of the year (a testament to the fact that books make perfect gifts). Here are a few tips to help us help you come through for your customers this holiday season: