Facebook remains one of the best all-purpose tools that authors and publishers have at their disposal. Just to rattle off a few obvious uses: you can find communities of like-minded authors to provide critical support, you can use it to set up a fan page, and even organize live events through it. Perhaps most critically, you can make use of Facebook advertising to target prospective readers based on interests, location, and any other demographic category you can think of. In this post, however, we will quickly look at how Facebook can help you perfect your book cover design in a data-driven fashion.
So what's the deal with metadata? The answer for indie authors, self-publishers, and those who publish other people's books is that metadata is how readers find your book. It can't be read if it can't be found, right? Book metadata is all the searchable information, including title, genre, author, and more, that readers use to find your book and make their next book purchase. Whether looking for a book in the library, a local bookstore, or online, readers depend on good book metadata to find their next read.
Social networking is powerful. One-third of the world uses social networks regularly. Studies show that 81% of shoppers use the Internet to help them make purchasing decisions. While physical book clubs and reading groups still exist, online communities for book lovers make it easy for readers to share the books they are reading and their thoughts about them with a much wider audience. Social networking sites for books allow readers to connect with other readers around books.
This past year, I have traveled almost 70,000 miles all over the country talking to authors and publishers about getting their books published with IngramSpark. No matter the type of conference, the question I’m most often asked is “What’s the difference between IngramSpark vs CreateSpace?” Both IngramSpark and CreateSpace are DIY, print on demand, indie publishing platforms, so what makes them different?
With any author’s book publicity campaign, there are a few baselines he or she can work from to catapult PR outreach for the book from blasé to butt-kicking. Hiring a top-notch literary publicity firm is only part of the publicity process; the author’s involvement is a crucial component to operating a smooth campaign that results in media attention for the book. Typically, the author who will have the most successful publicity campaign is one who is:
Authors of adult fiction genres are targeting self-sustaining adults. Adults have credit cards, and can buy ebooks or physical copies online at their discretion. But what if you write YA for teenagers?
When it comes to book promotion, digital marketing and publicity are often mentioned in the same breath. It’s easy for them to be viewed as the same thing, especially since they both help promote your book and get it in front of readers. However, there are several key differences between digital book marketing vs. book publicity that you should keep in mind as you decide how to promote your book.
Publishers have been raising funds from the reading community for centuries, dating back at least to the seventeenth century, when a subscription model was used to produce works of literature such as the first illustrated edition of Milton’s Paradise Lost. In the last decade, crowdfunding has gone digital, and become a major source of funding for creative projects. Even more than raising money, crowdfunding can be an incredible way to connect with a community that will love a book, even before that book is made.
Often, new authors spend their time and energy on writing their book. All their efforts go into perfecting the manuscript. Many new authors don’t think about promoting or selling their book until after they've published it, but that's actually a step that needs to begin well before your book is available for purchase.
When you decide to self-publish a book, you are signing up for all the duties a traditional publisher would typically take on. That means you not only have to write a great book but you also have to take on the job of marketing it. Where do you begin? You construct a book marketing strategy and forge ahead step by step! Here are a few key elements for a good marketing strategy.