What Social Media Should Authors Use?

Every author has a different comfort level with social media. You may be a real star at creating content for your channels but get tired of the constant attention your social media presence requires of you. Or, you may have only discovered recently that social media is a part of the author experience, and you are now trying to figure out how to best use your time in what can be an overwhelming world of likes, retweets, shares, tagging, friending, following, and sharing stories. So what social media should authors use?

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5 Ways to Pitch a Book to Media

It’s a matter of seconds. Perhaps 10, maybe up to 20, but that’s about it. That’s how much time you have to get the attention of an editor or producer when you pitch your book or pitch yourself as the author. It's commonly referred to as the elevator pitch and there's an art to perfecting it.

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What Should I Put on My Author Website?

I often get this question from authors and my standard response is, “Anything you want!” Your website is the only place you can put anything and everything, which you can’t do on Facebook, Amazon, or anywhere else. It’s one of the primary reasons for having an author website. You can share the basic information, but also content readers can't find anywhere else.

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Book Marketing Tips for Technologically Challenged Authors

One of the questions that I frequently encounter when I speak at writers conferences is: “I'm not tech savvy. Are there other ways to promote your book besides social media?” My answer is always: of course.

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Blogging for Authors: Increase Reader Engagement and Sell More Books

As authors, many of us secretly wish book marketing would just magically happen. We’d rather focus on writing and producing books than try to figure out how to sell them. Unfortunately, book sales don’t just happen. We have to do the work. Which is why we should discuss blogging for authors.

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How Much Does an Author Website Cost?

Many authors and publishers struggle with choosing the best website option for themselves and their companies. Few people have a technical background, so setting up a DIY author website seems like a daunting task, and many authors and publishers don’t feel confident talking or negotiating with a potential website developer. Some authors have told me that sometimes “it can feel like negotiating with a used car dealer.” It doesn’t have to be so difficult.

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How the Latest Facebook Changes Affect Authors

Facebook usually updates the code on their website twice a day. That’s a lot of updating! Most of the time, you probably don’t notice the changes. Often the changes are to the way your news feed works—but, again, you probably don’t even notice. While these changes may seem small and unnoticeable, they can have a huge impact on author pages. Such was the change this past January.

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Tips to a Better Book Sales Strategy

Are your book sales at the point where you expected them to be when you published your book? Are you doing the same things you always did to try to sell them? Have you heard the maxim, “If you do what you always did, you’ll get what you always got”? If your sales are below forecast, maybe it's time to try something different.

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Book Publicity FAQs

As a book publicist, I get asked a lot of questions up front by authors about how book publicity works in general, as well as what services are provided for authors. Learning a base amount of information before you hire a book publicist can help you weed through service packages, project proposals, and also just crystallize your vision for your book’s PR campaign. Here are a few of the top questions authors ask as a starting place for you to promote your book!

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Why Should I Discount My Book?

Before you can determine how much to discount your book you need to consider your ideal sales channels. Will you make it available online, in physical stores, or both? Do you plan to make it available in libraries, chain stores, indie bookstores, or all of the above? Your discount will depend on how and where your book is going to be available. IngramSpark allows you to change your discount, but you still need to understand how book discounts work.

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