It's indisputable: all authors and small publishers must have their own mobile- friendly, professional looking author website. It is, by far, the most important element of your book marketing strategy. I have developed over 150 author and publisher websites in the last 20 years, and although a lot has changed when it comes to developing websites, some things remain fundamental. This blog covers the author website basics you should consider as you are getting started—or before you get started.
You've written a great book, set up your printing and distribution, made it available online and—good news—it's selling! Now you want to sell it to brick-and-mortar stores but aren't sure how to get it on their shelves. You might also be wondering about the difference between independent vs chain bookstores. Is there a difference in how you should approach them? Here's what you need to know.
For any writer, the ultimate dream is to write a bestselling book. But before that can happen, you have to find a publisher who likes your book enough to buy it and publish it. And before you can do that, you normally have to find a literary agent. One of the most common pieces of advice I give to aspiring writers/authors is that publishing a book isn’t even the bullseye you’re trying to hit, it’s finding a literary agent. After all, there’s no point in daydreaming about hitting a home run if you can’t even get into the ball park.
In the past, getting independent booksellers to shelve self-published books was a difficult prospect. Indie sellers were reluctant to sell self-published books, based on the old bias that self-published meant poor content or poor quality. But that was then and this is now. Not only have self-published authors upped their game when it comes to content, but the quality of self-published books is highly competitive with those of traditionally published books. So just how do you go about selling your book to independent bookstores?
You could sell more of your books if you'd answer two questions honestly. First, how often do people think about your book? Second, how often do people think about their own problems? You will probably agree that people think more about how they can solve their own problems, learn something, improve themselves, or be entertained than they do about your book. However, if you can show them how reading your book helps them achieve these things, you are likely to increase your book sales and revenue, so let's cover how to target your book's audience.
One of the great things about the rise of indie publishing is its accessibility—all it takes is an internet connection for an author to reach the whole world. For many of us, however, it’s easy to get stuck in the day-to-day patterns of our hometown or country—which in my case is Australia—and forget that there’s a big wide world out there. Here are a few reasons why indie authors should be thinking internationally for their book distribution and book promotion.
I’m sure you’ve heard by now that Facebook can help you sell more books. But it’s not as simple as posting a message to your followers. What you may not realize is that not everyone who follows you will see what you have posted. If you have, for instance, 20,000 followers and post something on your page, only a small percentage of them will actually see the message. Boosting posts on Facebook helps you reach more than that tiny percent.
Facebook remains one of the best all-purpose tools that authors and publishers have at their disposal. Just to rattle off a few obvious uses: you can find communities of like-minded authors to provide critical support, you can use it to set up a fan page, and even organize live events through it. Perhaps most critically, you can make use of Facebook advertising to target prospective readers based on interests, location, and any other demographic category you can think of. In this post, however, we will quickly look at how Facebook can help you perfect your book cover design in a data-driven fashion.
So what's the deal with book metadata? The answer for indie authors, self-publishers, and those who publish other people's books is that metadata is how readers find your book. It can't be read if it can't be found, right? Book metadata is all the searchable information, including title, genre, author, and more, that readers use to find your book and make their next book purchase. Whether looking for a book in the library, a local bookstore, or online, readers depend on good book metadata to find their next read.
Social networking is powerful. One-third of the world uses social networks regularly. Studies show that 81% of shoppers use the Internet to help them make purchasing decisions. While physical book clubs and reading groups still exist, online communities for book lovers make it easy for readers to share the books they are reading and their thoughts about them with a much wider audience. Social networking sites for books allow readers to connect with other readers around books.