This past year, I have traveled almost 70,000 miles all over the country talking to authors and publishers about getting their books published with IngramSpark. No matter the type of conference, the question I’m most often asked is “What’s the difference between IngramSpark vs CreateSpace?” Both IngramSpark and CreateSpace are DIY, print on demand, indie publishing platforms, so what makes them different?
With any author’s book publicity campaign, there are a few baselines he or she can work from to catapult PR outreach for the book from blasé to butt-kicking. Hiring a top-notch literary publicity firm is only part of the publicity process; the author’s involvement is a crucial component to operating a smooth campaign that results in media attention for the book. Typically, the author who will have the most successful publicity campaign is one who is:
Authors of adult fiction genres are targeting self-sustaining adults. Adults have credit cards, and can buy ebooks or physical copies online at their discretion. But what if you write YA for teenagers?
When it comes to book promotion, digital marketing and publicity are often mentioned in the same breath. It’s easy for them to be viewed as the same thing, especially since they both help promote your book and get it in front of readers. However, there are several key differences between digital book marketing vs. book publicity that you should keep in mind as you decide how to promote your book.
Publishers have been raising funds from the reading community for centuries, dating back at least to the seventeenth century, when a subscription model was used to produce works of literature such as the first illustrated edition of Milton’s Paradise Lost. In the last decade, crowdfunding has gone digital, and become a major source of funding for creative projects. Even more than raising money, crowdfunding can be an incredible way to connect with a community that will love a book, even before that book is made.
Often, new authors spend their time and energy on writing their book. All their efforts go into perfecting the manuscript. Many new authors don’t think about promoting or selling their book until after they've published it, but that's actually a step that needs to begin well before your book is available for purchase.
When you decide to self-publish a book, you are signing up for all the duties a traditional publisher would typically take on. That means you not only have to write a great book but you also have to take on the job of marketing it. Where do you begin? You construct a book marketing strategy and forge ahead step by step! Here are a few key elements for a good marketing strategy.
One of the major benefits of using IngramSpark to self-publish your book is the distribution that is made available to indie authors. When you self-publish with IngramSpark, you have access to one of the publishing industry’s largest global print and ebook distribution networks which makes opportunities to sell your books that much greater.
You’ve finally done it! You look at your completed manuscript that’s gone through what feels like a million rewrites and you’re ready to go to print. This is an incredible moment in any author’s career, so take a deep breath and reward yourself. However, you won’t have long to rest. As an indie author, you’re going to need to promote your book, and with approximately a million books published per year, this can be a very daunting task. There are people who specialize in book publicity that can help you along the way, but here are a few tips to help you start planning.
Goodreads is a platform for book lovers to interact with each other, post book reviews, recommend books, track their yearly reading goals, and other bookish things. Unlike other social media platforms, everyone on Goodreads loves and reads books, and as an author, getting good reviews on Goodreads helps generate more readers. This platform is often new to authors when they’re releasing their first book, so the question authors often ask is, “What can I do to stand out on Goodreads?”