While Chanticleer Reviews was exhibiting books vetted by our reviewers and writing competitions at several Independent Bookseller Association trade shows, I was able to observe (a marketing habit of mine) how professional booksellers buy books in action. Their traits were consistent with what they were seeking to fill their shelves. Also, I was able to ask the book buyers what they were looking for in particular to make their book buying decisions.
Authors hear all the time what they need to do in order to help their book succeed, but unfortunately, they don't always hear how to do it. It’s not enough to know what strategies work to grow an author’s platform. You need to know how to actually implement those strategies effectively and customize them to your book, because strategy means nothing without implementation, which is why I created the free, online Author's Adventure Summit, starting May 8.
Book metadata is important to your book's categorization, discovery and overall book sales. It should be part of any author's overall book marketing strategy, and successful self-publishers know how to incorporate as much quality metadata as possible into their sales plans. Following are seven facts about book metadata to keep in mind.
The ebooks vs print books debate is a very popular one within the publishing industry. There are loyalists on both sides. There are people who believe that print books are dead (which they've said for years now . . . definitely not dead; very far from dead). And with a normalization in ebook sales, some are saying it's time to ditch the digital format (also false). We believe in both formats and here's why.
BookCon and BookExpo offer tons of opportunities to make valuable connections, see what’s new in publishing, and hone your trade. And beyond that, you get the chance to meet face-to-face with your favorite self-publishing partners, us!
When it comes to selling your book the bottom line is – well, the bottom line. Let's face it—the more book sales the better. So how do you get your self-published book into the hands of as many readers as possible? There are some elements of your book sales strategy that can make a big difference when it comes to how well your book sells, and the biggest of those is your book metadata.
Writing comes with innumerable choices around characters, dialogue, setting, and plot. But once you finish your masterpiece, there is another set of choices with which you'll be faced. When you decide to print a book, those choices begin with paperback vs hardcover. And once you choose one over the other, there are even more choices that fall under those designations. They're all worth it to print a book that is worthy of the story within its pages, so let's review some of the most popular options available for these print formats with IngramSpark.
Did you know for five dollars you can get someone to write your book title on their face or stomach? How about give the synopsis of your book via video...dressed as a nun? The Internet is a bizarre place where you can find someone to do just about anything in the name of marketing. Why would you want to? Because weird and crazy, when done right, actually can help sell your book.
BISAC subject codes are essentially genre codes. These codes are intended to guide shelving, categorization, merchandising, and marketing efforts. BISAC codes help signal to potential buyers, retailers, distributors, and search engines what your book is about – the primary genre(s), topic(s), and theme(s) that matter in regards to your book. Without these codes, readers and those within the industry cannot identify what your book is about or if they'd like to stock or read it.
The tidal wave of self-published books inundating the reading public the world over may seem like the result of a do-it-yourself earthquake. But in today’s world, large and small publishers alike are part of a long and complex chain. Quite simply, self-publishing is solely a DIY enterprise. You may be cutting out the gatekeepers by self-publishing, but to create your own professional book still requires more than just yourself . . . unless you're a professional at every aspect of the publishing process, which very few are.