Over the years, quite a few business owners, entrepreneurs, and CEOs have come to me asking for help writing a book. Sometimes it's a memoir; other times, it can be prescriptive nonfiction or even inspiration. You may be wondering why this would be a good use of your time—but trust me, there's huge potential to grow your business by writing and self-publishing a book. Here are several different reasons CEOs should write a book.

When I tell people I'm a ghostwriter, I often hear "I've been working on a book forever." Maybe you have a great book premise, and you just need to get it written. People who hire ghostwriters have a desire to write a book, but there are two things standing in their way—time and experience writing.