Let’s say you’re a Mystery / Sci-fi / Romance / LGBTQ / Spirituality / Biography / YA writer. Your latest book is on the press and will be ready to hit shelves everywhere! One question you may want to ask yourself, how will readers find your book, or how will you find the right audience for your book?
How Well Do You Know Your Target Audience?
The first step in developing a book marketing strategy is to identify who your target reader, or target demographic is. The better you know your audience, the faster you can grow your audience, and the greater opportunity there is to develop a relationship with them. Investing a modest amount of time will yield long-term benefits and quality results.
Where to Start?
Researching the who/what/where of your reader can be pursued in various ways. There is a time investment required, regardless of what method(s) you choose. Monitoring incoming data to your CRM (customer relationship management) platform, analyzing digital and social media campaign results (insights), researching demographics on Facebook (Meta), Google, Instagram, and other advertising platforms has to be an essential part of your book marketing strategy. Circling back to your book titles can feel like a full-time job of its own, but no matter the process, developing a marketing strategy that is grounded in data, is time well spent.
About twenty years ago, we lived in a world and conducted our lives without being cookied. Specifically in book marketing, print advertising in targeted publications reigned supreme, while billboards resided on buses, and tv and radio spots were considered cutting edge. Book Review sections were the norm, and digital marketing was just getting started! It’s sometimes hard to believe that Facebook (now Meta) was founded a relatively short time ago, back in 2004 when you needed a college email address to have an account.
Let’s fast-forward to today. Data is king, and not a click, swipe, or send, goes unnoticed. But until you embrace data and know how to harness it for your marketing strategies, the value of it is left floating in the cloud. Readers are multifaceted. Demographics, behavioral data, and psychographics, are all considered data points that are captured, analyzed, reviewed, and then grouped into different audience types.
Empires have been built upon the mountains of data collected every day. When used correctly, think of data as the road map to reaching any reader or audience you want. But knowing where to find prompt and precise data; knowing how to read and analyze it, and then translate into a successful book marketing strategy, takes time, and know-how.
If you ever wished there was a trustworthy and accessible source for book-related audience data, then consider Reader Insights Reports.