All authors love their books, but some struggle with the idea of promoting them. Sometimes this is because they don’t like the idea of attention or feel self-promotion is arrogant. Other times, it’s because they feel confident in their writing ability, but not in their marketing and distribution abilities. The truth is that you must build your following if you want to be known as an author. Self-promotion is a reality in today’s writing world, and it is neither arrogant nor painful if it is done well.
There are a variety of different author events in which you can participate in order to introduce your book to a new audience. You want to do so in a way that is appropriate to your book and in a way that helps everyone fall in love with your new literary baby. Always consider the genre and storyline of your book when it comes to your author event's venue and activities. Here are a couple of different author events you could consider for your book.
With millions upon millions of books to choose from, how do readers decide which books to buy? Research reveals four ways that help most readers determine which book to choose, and ultimately what encourages readers to buy books.
When some authors begin the writing process, they do so with their target audience in mind and a marketing plan in place. This allows them to focus on creating and promoting the right content in order to build their author platform and sell their books. Even before you begin writing, you should first be aware of what you are trying to accomplish by writing. You should also know what message you are trying to promote, who the message is for, and how the reader will benefit from reading your book. If your goal is to attract as many readers as possible in order to sell your book, here are six tips to help.
On your way to work today, you probably received lots of brand messages without realising. Maybe you picked up a coffee from a café with an Italian name and branding, maybe you grabbed a healthy snack in green packaging to go with it, or maybe you bought a bottle of water with a crisp, clean Alpine mountain on the side. Even if we take billboards and magazine adverts out of the equation, companies have a subtle way of telling you what they want to be known for in their marketing. Big brands spend millions on these clever ways of making you associate their name or product with certain values. Indie authors should be branding themselves in their marketing also.
If you want to write for a living then you need to—and I mean doggedly—set yourself up to write. Sounds easy, right? It isn’t, at least not for most of us. There’s carving out time. There’s finding a physical space, someplace quiet without distractions. There’s finding inspiration, and there’s also learning and perfecting the craft. Not to mention that beyond this, there’s finding someone to read what you’ve written and, hopefully, monetizing your efforts. Here are a few writing tips for becoming an author.
Becoming an award-winning independently published author took a lot more work than I had ever imagined. I'm no marketing mastermind . . . or at least I wasn't when I started this whole self-publishing adventure. Some of it was pure luck in the beginning, but now I know the ropes. And I hope my advice helps you on your journey to doing the same!
I’ve been speaking at writing conferences since 2002, and over the last 15 years, the one topic of conversation that has changed the most dramatically is self-publishing. Not only has the substance of the conversation changed, but everyone’s attitudes have completely transformed. The trouble is that while this change has been largely welcome (at least from my point of view!), it hasn’t always been for the best.
by Jane Friedman (@JaneFriedman), The Hot Sheet
Whether you’re an unpublished or published writer, one area where everyone should exercise caution is when entering book contests and competitions. The rewards of winning them can be very low, and the cost to enter very high. Still, contests can play an important role in helping emerging writers get noticed and achieve recognition for work that might otherwise go unnoticed.
by Porter Anderson (@Porter_Anderson), The Hot Sheet
While editing a story for Publishing Perspectives on the long-running popularity of dystopian fiction, I came across one of the best examples I’ve seen of an author’s press kit. It’s something every author should consider having ready and available.