In the past, getting independent booksellers to shelve self-published books was a difficult prospect. Indie booksellers were reluctant to sell self-published books, based on the old bias that self-published meant poor content or poor quality. But that was then and this is now. Not only have self-published authors upped their game when it comes to content, but the quality of self-published books is highly competitive with those of traditionally published books. So just how do you go about selling your book to independent bookstores?
Before you can determine how much to discount your book you need to consider your ideal sales channels. Will you make it available online, in physical stores, or both? Do you plan to make it available in libraries, chain stores, indie bookstores, or all of the above? Your discount will depend on how and where your book is going to be available. IngramSpark allows you to change your discount, but you still need to understand how book discounts work.
You've written a great book, set up your printing and distribution, made it available online and—good news—it's selling! Now you want to sell it to brick-and-mortar stores but aren't sure how to get it on their shelves. You might also be wondering about the difference between independent vs chain bookstores. Is there a difference in how you should approach them? Here's what you need to know.
Your book is finished, and hopefully the orders are ready to start rolling in, but you aren't sure how the ordering process works. Well, there are two ways you can order your book yourself, either specifically for you or for your customers. And the third way your book can be ordered is by booksellers, retailers, and libraries directly from Ingram to sell on your behalf.
Being a modern author comes with the expectation (and sometimes pressure) to do price promotions, which involves lowering the price of your e-book and creating some kind of visibility campaign in association with that “sale.” It’s not so much a matter of whether you’ll do one, but rather why, how soon, how much, how long, how often, and how to do one well. So let’s review those points, shall we?
Historically, publishers grant booksellers the right to return overstocked copies of books. These books are considered “returnable”. Although, online retailers are less selective than brick and mortar stores in regards to whether a book is returnable, typically, brick and mortar stores will not order a book unless it is returnable, so IngramSpark supports standard industry conventions by allowing publishers to designate whether or not their titles can be returned.