How to Sell Your Book to Bookstores

by Cynthia Frank, president of Cypress House
Much as writing books is a passion and business for authors, selling books is a passion and the only business for independent booksellers. And while independent bookstores are known for being wonderful community gathering places with staff that genuinely care about the book industry, that doesn’t mean they can do it all for the love. They still need to sell books. Everyone has to make a living in this business, and this is what the independent booksellers need your book to be in order for both you and them to succeed in selling it.

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Here's Why You Should Discount Your Book

After you've spent the time and money to edit, design, and market your book, the thought of selling it at a discounted price may seem counterintuitive or even downright offensive. However, offering your book at a discounted rate is an excellent way to get it into the hands of new readers and generate buzz. Thanks to new industry tech it is a lot easier to self-publish a book. Browse through any online book retailer's website and you will see thousands of novels that were written and published by the same person. Discounting your book will not only make it stand out on the over-crowded digital shelves, it can also give you a head start on getting your book in physical stores. Here's how.

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