It’s hard to believe that Ingram Content Group's print-on-demand (POD) technology has been around for over 20 years. This technology was the brainchild of Ingram's then chairman and CEO, John Ingram, hoping to solve the problem of being out-of-stock of publisher’s deep backlist titles. In those days, publishers would deem titles out-of-stock if sales didn’t warrant a trip back to the printer. With demand from retailers and libraries going unfulfilled, Ingram thought there must be a better way.
Over the past 15 years, the book industry has changed significantly with the introduction of digital printing and print on demand (POD). With change or advancements in any industry comes doubt, confusion, and misinformation. While the book industry has embraced digital printing, there are still common misconceptions about POD.
One of the major benefits of using IngramSpark to self-publish your book is the distribution that is made available to indie authors. When you self-publish with IngramSpark, you have access to one of the publishing industry’s largest global print and ebook distribution networks which makes opportunities to sell your books that much greater.
Your book is finished, and hopefully the orders are ready to start rolling in, but you aren't sure how the ordering process works. Well, there are two ways you can order your book yourself, either specifically for you or for your customers. And the third way your book can be ordered is by booksellers, retailers, and libraries directly from Ingram to sell on your behalf.
Thanks to Print-on-Demand (POD) technology, the costs associated with maintaining inventory for independent publishers have all but vanished. Because POD allows you to print anywhere from 1 to 10,000 copies of a particular title, depending on demand, independent publishers are off the hook when it comes to determining how much to invest in an initial print run. In fact, there are numerous benefits for indie publishers who incorporate POD into their publishing plans.
Using Ingram’s distribution network makes your title available for order to over 39,000 bookstores, online retailers, libraries, and schools. Through our relationship, we send title data feeds and availability status of available titles to them. Each channel partner makes the decision whether to make a title available and how to display the availability of a title. We are pleased that most retailers, like Barnes & Noble, IndieBound, Indigo, Books-A-Million, and hundreds of others, reflect an “In Stock / Available” status for your print-on-demand titles, which is an accurate representation of the immediate availability of your title.
Before your print content can be sold, it must first be uploaded into a portal so that it can be processed, printed, and then distributed. There are a few rules that must be followed to ensure the successful processing of your content. Avoid paying a revision fee to fix unnecessary mistakes by using the below guidelines to get it right the first time.
I’ve written and presented many times on the value of using print on demand (POD) as a means to get broad book distribution in bringing your book to the global marketplace while reducing your overall financial risk. This is especially a good path as a new author with a first book where the demand is unknown.