More and more, Amazon and Amazon companies are encouraging or requiring authors and publishers to use them exclusively. Kindle Direct Publishing (KDP) offers free ISBNs, KDP Select allows for extra marketing options, and ACX will allow budget-restricted publishers/authors a chance to get an audiobook created and produced for free in exchange for 50% of the profits. All of these options give authors opportunities that they would otherwise have to work harder for, but in exchange, they require that you agree to work with them exclusively. Let’s take a look at them one by one:
If you’re new to the publishing world, book returns may be a bit of an elusive concept. While print on demand services and digital innovations have helped the book business better predict book demand, returns are still an inevitable part of the bookselling process if you’ve chosen to make your book returnable with IngramSpark. We’re here to help you better understand why book returns occur, and help prepare you on how to handle book returns with IngramSpark.
Authors who decide to self-publish a book are effectively taking on the role of a business owner if the end goal is to make money from book sales. When you decide to self-publish, you’re no longer a writer, or even an author, but a publisher. Although there is a learning curve when you make the leap from author to publisher, it doesn’t have to be intimidating; it can actually be fun with the right tools. Here’s what you need in order to become a publisher:
When you self-publish a book, you’re probably the one doing everything for it. Beyond being its author, you’re its publisher and its entire book marketing team. You want people to read your book—what publisher doesn’t?—and so to make that happen, you’ve got to do all you can to get your book into your target audience’s hands. Before you can do that, you need to define who you are and what a reader can expect from you. How? A good place to start is where other creatives begin to promote their work: with solid branding.
Experts in the Australian writing and independent publishing community are coming together for the first ever Indie Publishing Forum in Australia. These discussions are open to the public—anybody in Australia interested in writing or publishing their stories. And it's all in support of a great cause.
I want you to brace yourself for what I am about to say . . . Christmas is coming. Yup. This is not a drill, not a joke, and you are not hearing things. While we are sweating in the summer heat and trying to keep our gardens and lawns under control, there is something that most of us are NOT doing, something we need to add to our summer “to-do” lists and PRONTO. We need to start presenting and pitching our books for the upcoming holiday season.
A lot of authors see publishing a book as an end in and of itself, but you can actually use it as a catalyst for your career and life goals. Something magical happens when you publish a book. You become an expert. Whether your book's genre is self-help, business, history, memoir, or fiction, pick any category, it doesn’t matter. It’s the fact that you possessed the knowledge to pen an entire book on a subject or idea that now makes you an expert, someone whom others accept as an authority. One of the best ways to expand that authority is professional speaking.
Self-aware authors know they're taking on a challenge when they choose to self-publish a book, a rewarding and exciting challenge, but a challenge nonetheless. With advancements in technology and opportunity and a lessening of the bias against self-publishing, every author now has a chance to succeed in the publishing space doing it on their own.
We have some special opportunities to help you get the most out of BookExpo and/or BookCon 2018 at the Javits Center in New York, NY, May 31 – June 3! How does your own personal consultation sound? Or perhaps reading from your work on stage?!
I once spoke with a gentleman who had written and published a book on terrorism’s threat to our water supply. As we discussed avenues for marketing his book, this gentleman remarked that mostly academicians had purchased the book, which he found scary. Here was an individual who had the knowledge and the foresight to write a book on an important subject of concern to our country, and yet he did not recognize the position this placed him in. The first thing this gentleman needs to do in marketing his book is to accept the fact that, since he wrote the book, he is now the expert on the subject of how terrorism could affect our water supply.