BookCon 2019: Special Offers for Indie Authors!

We have some special opportunities to help you get the most out of BookCon 2019! How does your own personal publishing consultation sound? What about reading from your work on stage?! Learn more about the opportunities to grow your author business at BookCon 2019! 

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Updating Pricing, Returns, and Discounts Weekly in IngramSpark

Historically, you've been able to update pricing, returns, and discount information within your IngramSpark account and those changes have been made effective on a monthly basisAs of March 26, 2019, these price changes are now effective weekly. Learn more about how to update pricing in IngramSpark—and a few things to think about before you do.

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Benefits of Self-Publishing in Today's Market

Self-aware authors know they're taking on a challenge when they choose to self-publish a book, a rewarding and exciting challenge, but a challenge nonetheless. With advancements in technology and opportunity, and a lessening of the bias against self-publishing, every author now has a chance to succeed in the publishing space doing it on their own.

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Don't Limit Your Book Distribution: KDP Select and ACX

More and more, Amazon and Amazon companies are encouraging or requiring authors and publishers to use them exclusively. Kindle Direct Publishing (KDP) offers free ISBNs, KDP Select allows for extra marketing options, and ACX will allow budget-restricted publishers/authors a chance to get an audiobook created and produced for free in exchange for 50% of the profits. All of these options give authors opportunities that they would otherwise have to work harder for, but in exchange, they require that you agree to work with them exclusively. Let’s take a look at them one by one:

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Understanding Book Returns with IngramSpark

If you’re new to the publishing world, book returns may be a bit of an elusive concept. While print on demand services and digital innovations have helped the book business better predict book demand, returns are still an inevitable part of the bookselling process if you’ve chosen to make your book returnable with IngramSpark. We’re here to help you better understand why book returns occur, and help prepare you on how to handle book returns with IngramSpark.

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What You Need to Publish a Book

Authors who decide to self-publish a book are effectively taking on the role of a business owner if the end goal is to make money from book sales. When you decide to self-publish, you’re no longer a writer, or even an author, but a publisher. Although there is a learning curve when you make the leap from author to publisher, it doesn’t have to be intimidating; it can actually be fun with the right tools. Here’s what you need in order to become a publisher:

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How to Create an Author Brand

When you self-publish a book, you’re probably the one doing everything for it. Beyond being its author, you’re its publisher and its entire book marketing team. You want people to read your bookwhat publisher doesn’t?and so to make that happen, you’ve got to do all you can to get your book into your target audience’s hands. Before you can do that, you need to define who you are and what a reader can expect from you. How? A good place to start is where other creatives begin to promote their work: with solid branding.

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Selling Books to Corporate Companies

Have you heard of Abraham Maslow’s Need Hierarchy? It describes a pyramid of needs through which people move as they are motivated to fulfill unmet needs. The foundation is made up of the very basic needs (security, food, etc.) and people advance ultimately to self-actualization. Believe it or not, the same concept applies to book buying from business-to-business (B2B).

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Free Self-Publishing Courses

You can write the absolute best book in the world, have top-of-the-line book distribution and quality, but another essential part to being a successful publisher is taking the time to invest in expanding your publishing knowledge and expertise, because, at the end of the day, your book’s success needs your input.

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How to Set Author Goals

Goals are the foundation of a solid book publishing plan. They provide a target at which to aim and the standard against which you can gauge your progress. Author goals divide your vision statement into manageable steps and provide a path to its realization. And written goals provide a means for looking back to see how far you've come.

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