Expert salesman Zig Ziglar said, “Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” Every sale has obstacles. You face these obstacles when marketing and promoting your book to entice people to buy it. Let's break these obstacles down and look at how to overcome each one so that you can sell more books.
In the past, getting independent booksellers to shelve self-published books was a difficult prospect. Indie booksellers were reluctant to sell self-published books, based on the old bias that self-published meant poor content or poor quality. But that was then and this is now. Not only have self-published authors upped their game when it comes to content, but the quality of self-published books is highly competitive with those of traditionally published books. So just how do you go about selling your book to independent bookstores?
Want to instantly capture readers? No matter who you are or what genre your book falls into—nothing beats getting engrossed in a book description that leaves a reader wanting more. Short and long book descriptions both serve a purpose—to make you and your book look good. Before you start writing, here are a few things you need to know.
An engineer can look at the foundation of a building under construction and tell you its eventual height. The deeper the base, the higher the structure will be. Similarly, an independent publisher must create a strong foundation to support a title's future growth. This preparation is performed in five phases.
Authors can self-publish a book in many ways, from print publishing to digital publishing. No matter the format you choose, providing an ISBN is an important component to publishing your book.
We are now living in a golden age for indie content creators. Through Twitch, YouTube, Instagram, and publishing portals like IngramSpark, artists can connect directly with their fans and bypass traditional gatekeepers like agents— they can even make more money this way.
This past summer, I wrote my second screenplay, an adaptation of a novel I coauthored. My second screenplay wasn’t as easy to write as my first (a documentary) because tackling fiction is a different story.
I’ve been speaking professionally for over twenty years and know first-hand the impact it can have on book sales. No matter how digitized a culture we become, there is no substitute for actual human contact, the sacred connection between an author and their audience. How as an author can you harness that power after you’ve given a talk? What steps can you take both on-site at your presentation and afterwards in terms of follow-up? Here are some tips for marketing your book through author speaking.
A literary agent can be an author's best friend. They know how to get you the best book contract and ensure that there’s nothing in the language that will hurt you. They also can help get your book in front of the right editors. All of that is nice if you are planning on traditionally publishing your book, but what if you want to publish the book yourself? Should you hire an agent? It’s not a requirement, but it’s certainly an option.
It has to be said that print on demand (POD) has changed the way the publishing industry does business. But before we talk about the wonders of POD, let’s define what it is. In a nutshell, it's the process by which a book is printed when an order for that book is received. With POD there’s no inventory being stored or anticipated demand being measured—get a book order, print a book, one at a time.