June's newsletter takes a look at ways to help you market your book from the beginning steps of metadata, to creating an author website and much more.
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IngramSpark Newsletter

June 2025 | Newsletter

Write books, not ads! Ingram iD is an advertising platform that gives publishers and authors access to targeted audiences of readers looking for their next book.

 

Ingram iD is making it easier than ever to market your books with NEW artificial intelligence (AI) functionality. Generate impactful book promotions and marketing campaigns in minutes. No more struggling with copywriting or image creation

--Ingram iD's AI will handle it all for you. 

 

Key features include:

  • AI-generated ad copy inspired by your book’s metadata
  • Automated image creation to match your book's genre & theme  
  • Ads optimized for Google, Facebook, and Instagram 

Join fellow self-published authors using Ingram iD’s AI-powered tools to effortlessly create professional, optimized marketing ads—no design skills needed. Just upload your book’s metadata and let the AI do the work.

Get Started

Plain and simple, without good metadata, your audience can’t find your content. If your audience can’t find your content, they can’t buy your content. Therein lies the importance of mastering your title metadata.

 

We have updated our popular Title Metadata Best Practices Guide with the latest hints and tips to help improve your book's discoverability - and sales. In the guide we provide an explanation of what metadata is, then break down each individual piece and offer you quick tips as to how to optimize it so that it can continuously work in the background to help your book succeed.

 

Because metadata is always working, you can’t just set it and forget it. If you’re seeing sales and everything seems to be working out well for your book, you can assume your stellar metadata input has something to do with it, but if you’re not, it’s time to reevaluate the information you’ve entered to make sure it’s helping you get noticed for the right reasons. And the right reasons as far as you’re concerned would ultimately be sales of your book.

Download Guide

Need to Know

With Tertulia for Authors, you can now create a professional author website in just minutes - no tech skills required. Just enter one of your ISBNs and Tertulia for Authors instantly generates a customizable site featuring all your books, reviews, bio, and purchase links.

 

Capture reader emails, engage fans through a built-in blog and events calendar, and update your site with no headaches. Website templates and colors are fully customizable and domain set-up couldn’t be easier. Find out why thousands of authors have already switched to Tertulia for Authors with your exclusive IngramSpark discount.

 

*Save 30% with an annual subscription—just $6.99 per month, including a FREE .com domain for your first year. Prefer month-to-month? Save 10% with a monthly plan at $8.99 per month.

Get Started

When you think about how to promote your book around the holidays, your mind very likely goes straight to the traditional season of Thanksgiving, Black Friday, Cyber Monday, and the December holidays such as Christmas, Hanukkah, and Kwanzaa. 

calendar book stack

However, what about all those other holidays we observe during the rest of the year? Never underestimate the power of a good promotional opportunity!

Read the blog

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IngramSpark is now on Pinterest! Follow us for publishing tips, book marketing ideas, and inspiration from indie authors just like you.

Did you know that you could make your books available for sale in Sharjah, the third largest emirate in the UAE? Click Expand Your Reach from your IngramSpark home page and you will find the Lightning Source Sharjah agreement. If you accept the agreement, you'll make your books available for one-book-at-a-time printing and distribution directly from the UAE. Learn more.

Events

 

American Library Association Annual Meeting & Conference

June 26th - 30th

 

Byron Writers Festival

August 8th - 10th 

 

Novelist, Inc. Conference 2025: Thrive

September 18th - 22nd

 

Liber International Book Fair

October 7th - 9th 

 

Frankfurt Book Fair

October 15th - 19th 

 

Paige's Corner
Gray and Orange Simple LinkedIn Profile Picture

Dear Authors, Creators and Publishers,

 

In celebration of Pride Month, we’re honored to highlight the remarkable LGBTQ+ authors and publishers who boldly share their stories with the world. Join us as we honor their journeys and elevate their distinctive voices that enrich our community. Discover their inspiring titles here. We enjoyed connecting with so many of you at the IBPA conference in Minnesota, and our next destination is the ALA (American Library Association) event in Philadelphia this weekend. We can’t wait to connect with you there!
 
Sincerely,
Paige Allen Signature

Lightning Source LLC, 14 Ingram Boulevard, PO Box 3006, La Vergne, TN 37086, United States

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