IngramSpark Academy

Remember, the keys to a strong author platform are understanding why people buy, finding and understanding your audience, getting involved, and planning book marketing efforts around your audience. It’s tempting to rest on what you may assume to be true. Take the time to really find out who your reader base is, where and how they receive recommendations, and develop your strategies for interaction. When your audience feels as if you’re speaking to them, you are more likely to convert them into customers and achieve the success you’re looking for.