8 Tips for Marketing Self-Help Books

The self-help and wellness industry is thriving. In the U.S. alone, the personal development industry takes in just under $10 billion annually. Books represent a substantial part of this market. So, while this means there is indeed great potential with such a robust market for self-help authors, it also means the competition is fierce. With self-help book marketing, you must make you and your book stand out from the crowd.

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6 Different Ways to Earn Author Income

Writing and publishing a book is a huge undertaking, and it's important for authors to understand how to make money while doing it! Some may think it's as simple as publishing a book, then sitting back and waiting for it to sell—but that's only scratching the surface.  It takes hard work and a little creativity to make a living as an author, but there’s more than one way to do it.  In this post, we talk about six different ways to earn author income.

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5 Tips for Editing a Manuscript Without an Editor

So you’ve completed a draft of your manuscript! Congratulations!

What’s next? 

Before sending your manuscript out, you’ll want to edit it to correct your mistakes. While editing your own manuscript might seem daunting or hard to manage, it’s perfectly possible to edit all by yourself. In this article, we’ll share our five best tips for editing your manuscript… without an editor.

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Marketing Poetry: Tips from a Literary Publicist

While looking for something to get my mom for Mother’s Day this year, I decided to go out on a limb and buy her a copy of Mary Oliver’s Dog Songs. My mom is certainly a reader, but as far as I know, she’d never seriously considered reading poetry before. A few days after Mother’s Day she had already started the book. She called to thank me, explaining she can only read one or two poems at a time because they make her cry so much. “But,” she said, “I really love it.”

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How to Work With a Book Cover Designer

The role of an author is to communicate stories, ideas, or facts to their readers in an engaging way. But sometimes, authors struggle to communicate their own intentions to those that are helping them publish a book. One area where this is most challenging is in working with a cover designer. Translating your ideas and mental images into a cover that attracts readers is already a challenging enterprise. And if your designer has trouble understanding what your book is like, who your audience is, or what you have in mind, you’re not likely to get the results you’re looking for—even from a top-notch cover designer.

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Diversity in Publishing: The Good, The Bad, and How You Can Help Make a Change

For the past few years, diversity in the publishing industry has been quite the hot topic and the inspiration for numerous initiatives and social media campaigns calling out for more representation in books. From #WeNeedDiverseBooks to the #OwnVoices movement, there is overwhelming agreement that we need greater representation and inclusion in the publishing industry.

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Writers' Conferences: 5 Strategies to Make the Most of Your Experience

Attending a writers' conference can be a big choice for a new writer to make. There's an investment in time, money, and resources—but the benefits often far outweigh the costs. Everyone can make the most of each conference they attend by utilizing these 5 strategies.

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How to Sell Romance Novels: 5 Essential Strategies

As a romance author, you’re given a wonderful opportunity to speak to readers on an intimate level. Every time they purchase one of your titles, they’re inviting you into their lives and admitting their (sometimes very secret) fantasies and desires! Take this role seriously and use these five essential strategies for selling romance novels and building your return fan base.

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The Equation for Book Marketing Success

When authors are told they must actively market their books, many say, “I don’t like to promote. I only want to write.” However, when a book is published the author becomes a salesperson running a business. It is an abrupt, and in many cases unwanted transition that is usually not handled well. But it doesn’t have to be that way. I created a formula to help people make the transition from author to marketer. It is not a scientific, qualitative equation, but a quantitative method that is adaptable to any author’s personality and genre.

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BookCon 2019: Special Offers for Indie Authors!

We have some special opportunities to help you get the most out of BookCon 2019! How does your own personal publishing consultation sound? What about reading from your work on stage?! Learn more about the opportunities to grow your author business at BookCon 2019! 

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