Many of us authors get tired of hearing the word “platform.” Working to build an audience can feel like climbing an impossibly high mountain, where the peak looks farther and farther away as you go. The good news is that the potential audience for your book might be bigger than you realize.
So you just tried advertising for the first time. You signed up for Facebook's ad tools. You made your first ad. You chose an audience, and you uploaded some pictures, and you wrote some great ad copy. Maybe you even tweaked a bunch of settings over time as you figured out what worked and what didn't. Heck, you probably even sold a couple more books than you usually do. So why didn't your ads work quite like you wanted?
You may be ready to start building your marketing plan for your debut book—but where do you start? Some authors avoid planning in general because they don't know how to do it. There are two different ways for first-time authors to create their future marketing plans. One solution is discovery-driven planning in which much is still assumed, but the plan evolves over time through trial and error. A second technique views planning as narrative, conducted as you would when writing a novel.
Do you lose heart when you see fellow indie authors crowing about 2000, 5000, or 10000 words a day, or launching a new book every quarter, every month, or even every week?
Writing and marketing a memoir is so personal. Unlike a work of fiction or a business or self-help book, this is your life. While memoirs probably offer the most opportunities for marketing, knowing how to harness the specific power of your story and use it to make a difference is key.
Being an indie author is one of the most rewarding jobs there is. But it’s far from an easy one. You have to wear dozens of hats: writer, publisher, and marketer to name a few. It’s easy to get overwhelmed and struggle to prioritise. After all, you can’t market books without… well, books. But you can’t write more books unless you’re earning enough to eat.
“You have to be on social media. You simply HAVE to,” is something you’ve likely heard before. If you were to believe this advice, you’d be under the impression that a new author’s career is made or destroyed on the back of every tweet and ‘gram. That your social strategy forms the backbone of every book launch. Which is… less than true.
To self-publish or not to self-publish? For many aspiring children’s book authors, that is the question. In fact, as a children’s book author myself, it’s one of the questions I receive most frequently. While there is no ‘one size fits all’ approach to publishing, I believe that fully understanding your options can help you decide.
When I tell people I'm a ghostwriter, I often hear "I've been working on a book forever." Maybe you have a great book premise, and you just need to get it written. People who hire ghostwriters have a desire to write a book, but there are two things standing in their way—time and experience writing.