What It Takes to Be a Successful Self-Publisher

Self-aware authors know they’re taking on a challenge when they choose to publish their own work, a rewarding and exciting challenge, but a challenge nonetheless. If your goal is to sell as many copies of your book(s) as possible, it’s important to have a realistic understanding of the effort that entails. With the advancement of technology and opportunity, increase of indie publishing and small presses, and lessening of the bias against self-publishers, every author has a chance to succeed in the publishing space. Making your book available is a necessary step to achieving sales, but commitment and know-how on your part is essential to making it succeed.

Read More

Different Types of Edits

What’s the big deal about editing? You add some periods, delete a few commas, run spellcheck and voila, you’ve just edited a book—well done! Nope. It takes years of dedication to the craft before editors develop the necessary skills to help authors say precisely what they want to say in the most effective, affecting way possible.

Read More

Understanding IngramSpark Title Processing

There are many factors that go into making a printed product look ideal, and your files are important elements in the printing process. Ensuring that your files are print-ready is key. Knowing what IngramSpark's file specifications are and making sure your titles meet them will allow for a smooth review process and bring you one step closer to printing your book. Once you press submit on that file upload, you want to see your title approved, and so do we!

Read More

The Power of Metadata to Drive Book Discovery and Sales

Are you using metadata correctly to market your book and boost your sales? Ingram’s Director of Metadata, Margaret Harrison, lays out the role of metadata in book discovery and sales and some best practices and actionable tips for getting your work into readers’ hands.

Read More

6 Tips for Finding Your Book's Audience

When some authors begin the writing process, they do so with their target audience in mind and a marketing plan in place. This allows them to focus on creating and promoting the right content. Even before you begin writing, you should first be aware of what you are trying to accomplish by writing. You should also know what message you are trying to promote, who the message is for, and how the reader will benefit from reading your book. If your goal is to attract as many readers as possible in order to sell your book, here are six tips to help. 

Read More

Reducing Bias Against Self-Published Authors

The Independent Book Publishers Association (IBPA) has been championing independent publishers big and small, self and otherwise, since 1983. That’s over 30 years of advocating for indie voices in the traditional publishing industry. Over this time, we’ve seen a thing or two. 

Read More

When Should I Publish My Book?

You’ve just spent what seems like a huge chunk of your life writing your book, and now, at last, it’s time to hit that publish button . . . but not so fast! Is it really time to publish your book? Just because a book is finished doesn’t mean the timing is right. Your publication date is important. There are certain months that would be perfect for your book and make your pitch to retailers and media outlets easier, and some months you should avoid altogether. Below are some tips to help make sure your book doesn’t launch with bad timing.

Read More

A Lesson on Saving Native Files

Depending on my mood I introduce myself as a writer, ghostwriter, or editor. The thing is, a lot of what I do is project management. It doesn’t sound as glamorous, and I doubt anyone has ever bought a project manager a drink, still, when you own an editing company, it is part of the gig. Now that publishing is fully and wholly digital—and even though it’s increasingly Cloud-based—project management and keeping track of native files is an important part of the gig, especially for those who are self-publishing and depending on freelance book designers.

Read More

Indie Author Fringe 2017 – Day Two: BookExpo

BookExpo was this past weekend which means the second day of Indie Author Fringe also took place. Indie Author Fringe is a 3-day, 24 hours per day indie author conference packed with advice on self-publishing. Every session is available online and 100% free; perfect for aspiring authors and experienced, small to mid-level publishers alike; basically anyone looking for professional advice on how to publish a book. And we're offering a special promotion code to go with it.

Read More

3 Steps to Building Your Author Brand

On your way to work today, you probably received lots of brand messages without realising. Maybe you picked up a coffee from a café with an Italian name and branding, maybe you grabbed a healthy snack in green packaging to go with it, or maybe you bought a bottle of water with a crisp, clean Alpine mountain on the side. Even if we take billboards and magazine adverts out of the equation, companies have a subtle way of telling you what they want to be known for in their marketing. Big brands spend millions on these clever ways of making you associate their name or product with certain values. Indie authors should be branding themselves in their marketing also.

Read More