10 Things You Need Right Now to Plan for Holiday Book Sales

10 Things You Need Right Now to Plan for Holiday Book Sales

Have you started planning your holiday book sales yet? Cyber Monday and Black Friday are right around the corner in marketing minutes and those sales are secured by the planning that happens before the big shopping days, and all the effort in between. If you want to grab big holiday sales, you’d better start early, so let’s get up to speed by qualifying your book and brainstorming unique book marketing strategies!

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Brand New IngramSpark Website

Brand New IngramSpark Website

For the past few months, we've been hard at work laying out an new online experience for our website users. We've focused on making it easier to find the self-publishing resources you need, highlighting our IngramSpark authors and publishers, and helping you connect with your IngramSpark community. Now, it's the time for us to share it with the world. 

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Writing About Painful Experiences: Hurting, Healing, and Helping

Writing About Painful Experiences: Hurting, Healing, and Helping

Writing is a journey, and many people use writing to heal old wounds. It's important to work through the pain in order to create a helping version of your story to share with readers. Are you ready for that next step? Everyone can write about painful experiences by following these three steps.

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Understanding IngramSpark Title Processing and Availability

Understanding IngramSpark Title Processing and Availability

What happens when your book gets stuck in IngramSpark's title processing? And what if your title is showing up as "temporarily unavailable" or "out of stock" through online retailers? In this post, we'll review common file errors that delay your title processing and how to ensure that your title is available to booksellers worldwide.

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How to Outline a Novel: Outlining for All Tastes

How to Outline a Novel: Outlining for All Tastes

Every author has their own way to outline. Some want minimal detail, some want a lot. Some keep the same outline process for every book they write. Some change from book to book—a new method for a new writing experience. Is there anything they all have in common? Yes, they do.

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4 Pillars of Successful Book Marketing

4 Pillars of Successful Book Marketing

Many authors write a book based on a subject they like, or perhaps on a unique experience they have had. As a book marketing consultant, a question I frequently hear is, “My book is finished, now what do I do?” Successful book marketing lies in giving prospective readers what they want to read. Figuring that out depends on four pillars: target market, customer needs, integrated marketing, and profitability.

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How to Promote Your Book on YouTube

How to Promote Your Book on YouTube

We are now living in a golden age for indie content creators. Through Twitch, YouTube, Instagram, and publishing portals like IngramSpark, artists can connect directly with their fans and bypass traditional gatekeepers like agents— they can even make more money this way.

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Quoting Song Lyrics in a Book: 4 Factors to Help You Determine Fair Use

Quoting Song Lyrics in a Book: 4 Factors to Help You Determine Fair Use

At least once a week, I get an email that reads something like "I found the perfect image for my book on the internet. Can I use it, as long as I give credit to the photographer?" or "I have the best song to set a scene in my book. Can I quote the song lyrics?" In order to answer these questions, we have to understand "fair use." 

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Book Illustration Styles and Techniques

Book Illustration Styles and Techniques

A well-designed book isn't just a collection of text and images; it's a work of art. And illustrations aren't just pictures interspersed throughout text, but crucial elements of decoration and style that bind a book’s theme and purpose. In this article, we ask you to take a moment to immerse yourself in the wonderful world where the illustrative magic begins.

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Why CEOs Should Write a Book

Why CEOs Should Write a Book

Over the years, quite a few business owners, entrepreneurs, and CEOs have come to me asking for help writing a book. Sometimes it's a memoir, other times it can be prescriptive nonfiction, or even inspiration. You may be wondering why this would be a good use of your time—but trust me, there's huge potential to grow your business by writing a book. Here are several different reasons CEOs should write a book.

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