Book publicity can be defined in one sentence: it is using the media as a conduit to spread word of an author and book to general and/or target audiences. It really is, in its simplest form, a “you scratch their back, they scratch yours” scenario. You, the author, offer great material or ideas for a story, article, broadcast interview, podcast, etc., and the host or editor “plugs” your book. Here are 15 important tips to consider when you’re trying to get media attention and coverage to promote your book.
Over 850 million books are purchased in the United States each year. According to Nielson, a global information, data, and measurement company, 47% of the American population purchases books. If you do the math, 151 million people bought these books. This means, on average, these book buyers purchase five to six books a year. Why do people buy books? There are four main reasons people buy any product, books included, and understanding why will help you build your author platform.
The beginning of any year presents a unique opportunity to combine reflection with forward thinking, and 2019 is no exception. Whether you're beginning a new novel, writing a book marketing plan for an existing book, or working on any aspect of your self-publishing journey, now is the time to examine the self-publishing landscape at the conclusion of 2018 and prepare accordingly for 2019. So, what’s ahead for the self-publishing world in 2019? Here are my insights into trending book publishing topics for the New Year:
If you intend to make a business out of self-publishing a book, be sure you understand the key elements to the book publishing process. Once you have an understanding of these basic publishing terms, you’ll be more prepared to succeed in this business we call the book business.
2019 is here, and with it comes a fresh sense of excitement in the air! As we look toward this new year, it's only natural to take a moment and celebrate some of the best and brightest ideas from 2018. The verdict is in—here are your top seven most loved self-publishing blogs from IngramSpark last year!
As the holiday season winds down, there’s a new sense of excitement in the air. This is the year that you’re going to publish a book. You’ve thought about it for months, maybe even created goals around writing, networking, and creating a fan-base; but you still haven’t published a book. We get it – life happens, and maybe writing isn’t your full-time job (yet). Now is the time to take a leap and go for it. For all of you aspiring authors ready to take the plunge, we’ve put together a list of New Year’s Resolutions for writers that will make your dream to publish a book in 2019 a reality.
A crucial element of your book marketing and sales strategy needs to be making your book easy to categorize and discover. You achieve this with good book metadata. Successful self-publishers know how to incorporate as much quality metadata as possible into their publishing strategy, and while you don't have to include all of the following elements, consider incorporating those that are applicable to your book and your potential audience. Following are the metadata components that impact book sales most.
When you decide to self-publish a book, you are signing up for all the duties a traditional publisher would typically take on. That means you not only have to write a great book but you also take on the job of marketing it. Where do you begin? You construct a book marketing strategy and forge ahead step by step! Here are a few key elements for a good book marketing strategy.
My gosh, what happened to 2018? In a blink of an eye it was here and then it is all but over. Looking back, there were some definite high points for IngramSpark in 2018, so I’d like to jot them down here for the sake of posterity:
Considering converting your print book into an ebook? Offering your book in multiple formats is one of the easiest ways to reach more readers. While some readers prefer to read in the print format, there are some who prefer to read ebooks only. Not offering your book in ebook format, is a guarantee your content will never reach them, so why limit your book's distribution?