Book publicity is the least expensive and perhaps most productive of the promotional strategies used to generate exposure for books. And a press release is the tool most commonly used to stimulate publicity. However, too many publishers' press releases go unheeded because of one major mistake—they write their press releases about their books.
When you're booked for an author speaking engagement, you'll likely be asked how you’d like the room arranged, what kind of microphone you prefer, and if you have any specific tech requests. Many authors new to author speaking, most likely won't know what to ask for when first embarking on the adventure of being a touring author. Outlined here are some tips for those new to author speaking appearances.
Before you know it, the holidays will be here and you’ll be rushing to get your end-of-year IngramSpark orders in. The holiday sales season isn’t sneaky. Some of the signs are already here (with holiday items popping up in retail stores and changing weather patterns), but it still manages to take authors by surprise. But not this year! This is the year you beat the holiday rush and here's how.
You’ve probably heard of people who have been fooled into giving sensitive information (such as social security and credit card numbers); email is a common way to do this and setting up a bogus website is another. In both cases, the fraudulent scheme is called phishing (pronounced fishing). Spammers will use just about anything to fool somebody into handing over their personal information, and that can include, unfortunately, using your book.
When you self-publish a book, you’re probably the one doing everything for it. Beyond being its author, you’re its publisher and its entire book marketing team. You want people to read your book—what publisher doesn’t?—and so to make that happen, you’ve got to do all you can to get your book into your target audience’s hands. Before you can do that, you need to define who you are and what a reader can expect from you. How? A good place to start is where other creatives begin to promote their work: with solid branding.
Ok, so you were convinced that you must have an author website, you now have one, or will have one soon, and now people start mentioning SEO and how important it is. And maybe you start getting emails telling you how you are missing out on website traffic, that you must purchase their services or you will end up at the bottom of the Google barrel, never found by anyone. Then they mention the dreaded meta tags. The stress level rises. All you wanted to do was write a book.
Social media is a useful tool for promoting virtually any product. That’s why authors should embrace it. With social media, authors can build their author platform and generate hype for an upcoming book launch while also promoting titles that have already been published.
In the vast sea of promotional activities an author can engage in it is easy to float adrift. Many authors get overwhelmed by just how much there seems to do! Don’t let that attitude become yours—with a little planning and even a minimal time commitment, you can do easy online marketing for your own book. Each of these items can be accomplished in an hour or less.
What I like about the book industry is that someone has an idea and then shares it. Something didn’t exist, and then it does. Writing makes ideas happen. It’s one of the purest forms of capitalism. From nothing comes something, and that something can be tweaked, prodded, and then sent out into the world. This year alone, The Hate U Give and All-American Boys reshaped my understanding of prejudice. That’s real power, with real currency.
Everyone in the publishing industry from publishers to booksellers and librarians to reviewers always want to know what the biggest book trends are so that they can forecast their publishing and buying strategies. So far, political books are among the bestselling books of 2018.