IngramSpark Academy

Self-Publishing Essentials

Social Media Marketing for Self‑Publishers

Learn how to market your book on social media, what social platforms work best for authors, and how best to develop a social media marketing strategy that promotes your book and author platform.

What You’ll Learn From This Free Online Self-Publishing Course:

CHAPTER 1 (6 minutes)

Social Media Marketing Overview

CHAPTER 2 (9 minutes)

General Social Media Marketing Tips

CHAPTER 3 (6 minutes)

What to Post on Social Media

CHAPTER 4 (2 minutes)

What Social Media Platforms Should I Use?

CHAPTER 5 (11 minutes)

Facebook for Authors

CHAPTER 6 (8 minutes)

Twitter for Authors

CHAPTER 7 (4 minutes)

Instagram for Authors

CHAPTER 8 (4 minutes)

Goodreads for Authors

CHAPTER 9 (5 minutes)

Blogging for Authors

CHAPTER 10 (3 minutes)

Amazon Author Central

CHAPTER 11 (3 minutes)

Other Social Media Platforms for Authors

CHAPTER 12 (8 minutes)

Creating Video for Social Media

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Average Time to Complete:
1 hour 10 minutes

Skill Level: Beginner/Intermediate

Course Overview:

IngramSpark Academy- Social Media Marketing for Self-Publishers

Hey, everybody. I'm Kelvin with IngramSpark. Today, we're going to be discussing a course we've put together that covers social media marketing strategy for self-publishers.

All right. So within this free social media marketing course, you're going to learn how to market your book on social media, which social platforms work best for you as an author, and how to best develop a social media marketing strategy that promotes your book as well as your author platform.

Now then, allow me to break down some of the chapters you can expect to come across within this free social media marketing course.

CHAPTER 1: Social Media Marketing Overview

In this chapter, we'll break down why social media is important for almost every industry as an awareness tool and why it's also a great place to build interest for books as well.

CHAPTER 2: General Social Media Marketing Tips

As with anything, there are always tried-and-true best practices from those who have gone before you. In this chapter, we'll discuss the best over-arching strategies for achieving a successful social media presence as an author.

CHAPTER 3: What to Post on Social Media

Social media writer's block is a real thing. You have no problem hammering away at an 80,000-word novel, but when it comes to remembering one Tweet a day, that can be a different challenge. In this chapter, we'll give you quality guidelines that will help you get through that writer's block and post more consistently.

CHAPTER 4: What Social Media Platform Should I Use?

Now, naturally, every author has a different comfort level with social media. In this section of the course, we'll be covering the best social networks for authors as well as how they can use them.

CHAPTER 5: Facebook for Authors

With more than one billion daily users, Facebook offers the potential to reach a substantial readership. In this chapter, we'll show you how to find communities of other authors, as well as how to cultivate your organic reach, because hey, it's free.

CHAPTER 6: Twitter for Authors

Although Twitter might be considered the cocktail party of social media, it can be a more serious medium than its flighty name might suggest. In this chapter, we'll show you how to use this social network to share quick and engaging thoughts that appeal to your audience.

CHAPTER 7: Instagram for Authors

Instagram is becoming much more than a place to just post a photo and a short caption. Some users are starting to post long-form video content as well as long-form captions to better engage with their audience. In this chapter, we'll discuss how to take full advantage of an image-driven social network like Instagram.

CHAPTER 8: Goodreads for Authors

Goodreads is the largest and most popular online booklover community. It's also a very popular place to go when people are looking for book recommendations. In this chapter, we'll show you that it actually requires a very low time commitment in order to maintain an active presence on this critical social media platform for authors.

CHAPTER 9: Blogging for Authors

Another way to build your following and sell more books through social media is by blogging. In this chapter, we'll show you how to leverage free blog services in order to promote your book and your brand.

CHAPTER 10: Amazon Author Central

An incredible percentage of books are sold each year in the United States by Amazon. This online retailer accounts for 74% of all ebook purchases in the country. In this chapter, we'll discuss how to take advantage of Amazon's book marketing tools to leverage your book sales.

CHAPTER 11: Other Social Media for Authors

The social media networks we cover in earlier chapters are certainly some of the most impactful, however, it doesn't mean that you shouldn't look to take advantage of other under-utilized social networks as well. In this chapter, we'll break down other social media platforms that you can explore as an author.

CHAPTER 12: Creating Video for Social Media

This chapter is all about why you, as an author, need to think about creating video for social media platforms. Regardless of how introverted you are, video is here to stay, and the sooner you embrace it, the better.

There you have it. There's a brief overview of what you can expect to find in this social media marketing course for authors. We hope you'll take full advantage of it because IngramSpark believes in your publisher education, and that's what makes it so much more than just a printer and book distribution partner for authors and publishers. Without any further ado, go ahead and get started with this free social media marketing course for authors. Until next time, we'll talk soon. Bye.

Content in this online self-publishing course originally appeared as individual IngramSpark blog articles, authored by the following contributors:

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