Authors spend the majority of their working time away from other people, so when you finish your book and discover that part of promoting it means you have to be social, you might be a little confused. The first thing you should think about is this: you probably didn’t just finish your book without having goals. You should apply this principle of having goals to your social media marketing, as well. Below are 8 daily/weekly social media goals you should have to get started. Don’t let the number scare you! These are quick goals and require a daily time investment of no more than 10 to 20 minutes.
Create a Social Calendar
Your social media shouldn’t be random—”I’ll post when I feel like it or when something pops in my head”. It should be strategic. There will be moments where you’ll add something in the moment, and there’s nothing wrong with that. At the very least, you should be scheduling one post a day on Twitter, and two posts a week on Instagram and Facebook.
When you’re creating a schedule, it helps to be thematic. Mondays are for tweeting quotes, Tuesdays are for posting reviews, etc. Knowing the type of post you will publish on any given day will help you avoid having social media writer's block.
It’s easy forget the most important word in social media: social! Talk to people. Every day you should spend at least 5 to 10 minutes reading and commenting on social media. Be personal and genuine. People can tell when you are commenting hoping to get a follow and when you are commenting because you actually like what they are saying.
Engage Your Readers
Don’t just be social with others. Be social with your readers. Post at least one thing a week that makes your readers engage with you. Maybe it’s a question, maybe it’s asking them to share their favorite quote from your book. Be creative, and when your readers take the time to respond, make sure you are responding back.
What They Said
The great thing about your daily social media goals is you don’t have to be 100% original—and you shouldn’t be! You should spend a few minutes each day retweeting or sharing things you find interesting, and you think your readers would enjoy. For example, if you write mysteries, then maybe it’s a funny quote from a mystery author, or a fascinating article about an unsolved mystery.
Scheduling your posts will help you manage your social media and ensure you are keeping up with your goals; but once a week, prove you are human by posting something topical. It could be as simple as a photo on Instagram of something you’re doing that you repost across all your social channels.
Your readers should start seeing you as an authority figure in your genre, and you should start seeing yourself as one too. Once a week start recommending things that your readers would enjoy. Think outside the book by not just recommending books! Recommend movies, websites, conferences—anything your readers would be into.
One of the ways more people will discover you is by having others share you. At least once a week, you should have a post or tweet that is unique and would get shared with others. Recommendations is one place to start, but there are plenty of others—a controversial or funny statement that speaks to people, a photo that tells a story, and an infographic are just a few others.
Social media can be an intimidating task at first, but once you implement goals and get started, it will be a breeze.