Give your holiday marketing a boost with IngramSpark’s Share & Sell feature.
Share & Sell lets you create direct-to-reader purchase links for your titles. You set the price, share the link, and IngramSpark handles the printing and fulfillment. Because you're selling direct, you can earn more from each book sold, even with discounted pricing.
Ready to make the most of the holiday shopping season? Here are four creative ways to use Share & Sell to promote your book and connect with readers during this busy time of year.
1. Run Sales During Peak Shopping Days
Share & Sell makes it easy to run custom promotions. When creating a link, you can set your sale price and choose an expiration date to run a limited-time promotion.
- How to use it: Take advantage of major holiday shopping events like Black Friday and Cyber Monday by running limited-time discounts. Promote your links on social media, in your newsletter, and on your website to drive urgency and boost holiday sales.
2. Create a "Doorbuster" Sale
With Share & Sell, you can set up your link to expire after a set number of orders. Use this feature to offer a deep discount for a limited number of books.
- How to use it: Run a "Holiday Doorbuster" promotion by generating a link that offers a deep discount for the first 50 copies sold (feel free to adjust this number up or down depending on your audience size). Advertise this limited-quantity deal on social media to create a strong sense of urgency and reward your most eager fans.
3. Sell Smarter at In-Person Events
Planning to attend holiday markets, craft fairs, or local author signings? Share & Sell links can be turned into QR codes, making them the perfect tool for in-person sales.
- How to use it: Print tabletop signs, bookmarks, or cards with your book's unique Share & Sell QR code. Customers can scan the code at your booth to purchase the book for convenient home delivery. This is an excellent way to supplement on-hand inventory and capture sales from customers who prefer not to carry items.
Planning to attend an event?
- Whether you need paperbacks or hardcovers for the show, our bulk print pricing helps you save more.
4. Reward Fans with Exclusive Discounts
The holidays are an ideal time to reward your community. Share & Sell lets you create as many unique links as you need, so you can offer exclusive discounts to select audiences.
- How to use it: Create a link with special pricing for your newsletter subscribers as a thank-you for their support. This action helps your fans feel valued and provides a strong incentive for new subscribers, so you can grow your mailing list.
Make Share & Sell Part of Your Holiday Strategy
Share & Sell simplifies the process of running holiday marketing campaigns by providing you with the flexibility to build custom promotions without sacrificing earnings. Log in to your IngramSpark account this season to set up your Share & Sell links and connect directly with your readers.
